Address lookup for smoother payments
- Laura Lutener
Having the correct postcode at the point of payment is crucial for a smooth shopping experience for your customers, and even more importantly, reduced cart abandonment. Using postcode lookup or address auto-complete to capture a full address is far faster and more accurate than customers manually entering their data.
However, address lookup isn’t only beneficial for eCommerce businesses, it can also make online processes such as bank account registration and mortgage applications much easier. Reducing any stress and frustration for potential customers is bound to make a positive impact on your business, regardless of what product you have on offer.
Benefits of postcode lookup and address validation
There are many benefits of using an address lookup API – we’ve listed the top ones here:
Compatible across devices
Scalable
User location detected
Top tip: If your business trades internationally, choose Address Auto-Complete rather than UK Postcode Lookup to take advantage of our address data for over 240 countries.
Why use address validation?
Address lookup and validation for customer satisfaction
Streamline your checkouts by filling out forms faster and more accurately. Address Auto-Complete can reduce the number of keystrokes by up to 80%, this speeds your customers through the checkout, increasing conversions and reducing basket abandonments.
Accurate contact data
Collect accurate email addresses and phone numbers to boost customer relations and LTV. This can also have a positive impact on your marketing campaigns.
Accurate shipping address data for deliveries
You can reduce the number of failed deliveries with accurate address data, putting less stress on your delivery drivers. This in turn reduces wasted costs of reshipment and time handling customer complaints for missing items.
Easier and quicker for staff
Address and postcode finders are also useful for customer service employees, who are under pressure to search through a database of millions of addresses and locate the relevant location quickly.
Businesses will benefit from address and postcode finders because they can quickly filter search results between commercial and residential addresses, enhancing the productivity of direct marketing.
Things to consider for improved payment page UX
Consider errors
Make sure to update regularly
Take advantage of predictive search with Address Auto-Complete
Mobile experience
How Fetchify’s address lookup and data validation works
About Fetchify
We are a pioneer in SaaS address lookup and data validation solutions. We process millions of data transactions each day for thousands of clients ranging from small e-commerce startups to large household brands such as Heinz and RBS. Our flagship products Address Auto-Complete and Postcode Lookup reduce friction on checkouts, leading to increases in conversion rate of up to 40%, and helps reduce failed deliveries by as much as 75%. Since launching in 2008, we have differentiated by our ease of integration and exceptional support.
