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Address lookup for smoother payments

Having the correct postcode at the point of payment is crucial for a smooth shopping experience for your customers, and even more importantly, reduced cart abandonment. Using postcode lookup or address auto-complete to capture a full address is far faster and more accurate than customers manually entering their data.

However, address lookup isn’t only beneficial for eCommerce businesses, it can also make online processes such as bank account registration and mortgage applications much easier. Reducing any stress and frustration for potential customers is bound to make a positive impact on your business, regardless of what product you have on offer.


Benefits of postcode lookup and address validation

There are many benefits of using an address lookup API – we’ve listed the top ones here:

Compatible across devices
From laptops to tablets to smartphones and EPoS kiosks, a postcode address lookup solution works on every internet-enabled device and provides the optimum user experience.
Address lookup technology scales quickly on demand, processing hundreds of enquiries per minute. You can rest assured that our address finder will keep up with your customers even during big seasonal events or Black Friday sales.
User location detected
Address Auto-complete has the ability to sort results by distance from the user, detect which country users are in, and start with the closest matched addresses. If the customer is buying a gift for a friend overseas, for example, they can easily switch the country and the search tool will focus on matches in the selected country instead of their own location. This enables you to build one checkout form for all of your customers, regardless of where they are in the world. 

Top tip: If your business trades internationally, choose Address Auto-Complete rather than UK Postcode Lookup to take advantage of our address data for over 240 countries. 


Why use address validation?

Address lookup and validation for customer satisfaction

Streamline your checkouts by filling out forms faster and more accurately. Address Auto-Complete can reduce the number of keystrokes by up to 80%, this speeds your customers through the checkout, increasing conversions and reducing basket abandonments. 

Accurate contact data

Collect accurate email addresses and phone numbers to boost customer relations and LTV. This can also have a positive impact on your marketing campaigns.

Accurate shipping address data for deliveries

You can reduce the number of failed deliveries with accurate address data, putting less stress on your delivery drivers. This in turn reduces wasted costs of reshipment and time handling customer complaints for missing items. 

Easier and quicker for staff

Address and postcode finders are also useful for customer service employees, who are under pressure to search through a database of millions of addresses and locate the relevant location quickly.


Businesses will benefit from address and postcode finders because they can quickly filter search results between commercial and residential addresses, enhancing the productivity of direct marketing.


Things to consider for improved payment page UX

Consider errors
If a lot of individuals type O instead of 0 or insert a space where one isn’t needed, their address might not be shown. To avoid this, implement a system that anticipates typical errors like these, ensuring their address is identified, irrespective of any typos.
Make sure to update regularly
If your address directory isn’t updated on a regular basis, you could be missing out on your customers’ new, updated and changed addresses, which translates to orders that you’re losing by losing touch with your existing customer base.
Take advantage of predictive search with Address Auto-Complete
Predictive search is far faster than typing out a whole address, displaying relevant addresses and allowing the user to select theirs is key to efficiency. Furthermore, some people may not know the delivery postcode, with Address Auto-Complete, they can start typing from any part of the address and the tool will present addresses as you type. 
Mobile experience
It’s critical that this system functions well on mobile devices, especially since many people shop online using their phones these days. A good mobile UX means that they don’t have to scroll very far, that icons and fields are large enough to click smoothly, that the form works in landscape and portrait mode, that various mobile models’ keyboard features are fully integrated, and that required fields are clearly identified and explained.

How Fetchify’s address lookup and data validation works

Fetchify can implement a simple address lookup API into your business system, so you never have to worry about customer payments failing due to address errors again! With Address Auto-Complete, your users begin typing at any point of the address and suggestions are presented as they type. With UK Postcode Lookup, all your users have to do is enter their postcode and we’ll display a drop-down menu of matching addresses. Once the user has clicked the correct address, the rest of their details will automatically be filled into their form. For more information get in touch with us and one of our expert team members will be happy to help.


About Fetchify

We are a pioneer in SaaS address lookup and data validation solutions. We process millions of data transactions each day for thousands of clients ranging from small e-commerce startups to large household brands such as Heinz and RBS. Our flagship products Address Auto-Complete and Postcode Lookup reduce friction on checkouts, leading to increases in conversion rate of up to 40%, and helps reduce failed deliveries by as much as 75%. Since launching in 2008, we have differentiated by our ease of integration and exceptional support.