the Pain of Multiple Residence
Same Post Box, Multiple Households? Make sure you reach the right one
With new blocks of flats popping up all the time, and many older buildings being subdivided into separate households or businesses, just having the street name and number isn’t always enough. In the UK, over 185,000 properties are subdivided into multiple residences or businesses.
The additional Multiple Residence data is not essential, your deliveries will still reach the correct building and there is almost always an internal system of mail allocation. However, it does increase deliverability and reduces the risk of fraud. The specific address information can help you determine the right kind of postage for that customer eg signed for or not? Specific residence address data can also help improve your customer engagement with direct mail and ensures clean and accurate data is entered into your CRM.
Multiple Residence data from Royal Mail is only available to UK addresses and as an addition to our Address Auto-Complete service. Getting set up requires no change to your existing Address Auto-Complete integration, just log into your account, open the access token tab and tick the box. It’s that simple.
Once the Multiple Residence enriched data is activated, an additional charge of 0.1 credits will be added to all UK lookups as you will be accessing the extended database for all searches. If you have any questions, just give us a shout at firstname.lastname@example.org, our team will be happy to help.
We are a pioneer in SaaS address lookup and data validation solutions. We process millions of data transactions each day for thousands of clients ranging from small e-commerce startups to large household brands such as Heinz and RBS. Our flagship products Address Auto-Complete and Postcode Lookup reduce friction on checkouts, leading to increases in conversion rate of up to 40%, and helps reduce failed deliveries by as much as 75%. Since launching in 2008, we have differentiated by our ease of integration and exceptional support.