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EKM and Fetchify team up for exclusive checkout solution

It’s less than a month since EKM, the UK’s leading eCommerce platform, joined the ClearCourse Partnership and already exciting developments are afoot to benefit their clients and clients’ customers. 

In a first for the industry, EKM and Fetchify have formed a partnership to create the best-in-class address validation solution at checkout. Replacing EKM’s own postcode lookup tool, Postcode Ferret, Fetchify’s Address Auto-Complete is now integrated as the new native solution for the EKM platform and is available to all EKM merchants. 

The collaboration will improve the checkout user experience with search-as-you-type address lookup providing address suggestions from the first letter with Fetchify’s proprietary algorithm. The search tool auto-fills the form once the correct address is selected, reducing overall keystrokes by up to 80%. This speeds customers through checkout, reducing cart abandonment and increasing conversion by up to 40%. 

As well as benefitting shoppers with a smoother user experience, Fetchify’s address search tool will also benefit ecommerce businesses. Included in EKM’s extensive native app store, the Fetchify API takes shop owners minutes to install and delivers instant results. This will not only boost conversion rate, it also guarantees accurate and validated customer addresses are captured every time, eliminating failed deliveries caused by data errors. This will be particularly valuable just ahead of Black Friday and the predicted peak festive online shopping trends

“We work closely with all of our sister companies and it’s always exciting to welcome a new partner to the group and explore new collaborations.” – Russell Jones, Fetchify CEO 

Since being founded in 2002, EKM has helped over 80,000 UK business owners to realise their dreams of opening an online shop and doing what they love. The partnership with ClearCourse and Fetchify is the next step in their journey as the UK’s leading ecommerce platform.  

Joining ClearCourse has opened up fantastic new partnerships for us and game changing new capabilities for our clients such as the new address validation tool which will help increase conversion rates and tackle failed deliveries with one simple addition to checkout.” – Scott Lord, Head of Marketing at EKM

“The variety of services, products and expertise within ClearCourse can bring significant synergies to our customers and help them grow their online business further.”- Antony Chesworth, founder and MD of EKM 

Fetchify works in partnership with over 30 different ecommerce and CRM platforms. With readymade apps and plugins that are quick and easy to install as well as extensive documentation to get even custom integrations running in minutes. Using constantly updated, gold-standard data sources for over 240 countries, Fetchify will bring the highest quality data to EKM’s clients, guaranteeing accurate addresses captured every time. As well as address search and validation, Fetchify offer a suite of data validation services including data cleansing and geocoding. 

ClearCourse is a group of technology companies looking to provide useful and integrated software solutions. CEO Gerry Gualtieri said: “We are very pleased to announce EKM joining the ClearCourse Group. It’s a great business that has grown stronger and stronger since its inception, and I’m excited to learn from the expertise of Antony and his team.” 


About Fetchify

We are a pioneer in SaaS address lookup and data validation solutions. We process millions of data transactions each day for thousands of clients ranging from small e-commerce startups to large household brands such as Heinz and RBS. Our flagship products Address Auto-Complete and Postcode Lookup reduce friction on checkouts, leading to increases in conversion rate of up to 40%, and helps reduce failed deliveries by as much as 75%. Since launching in 2008, we have differentiated by our ease of integration and exceptional support.