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Fetchify supports the 400,000 strong membership of British Gymnastics

Even after 10 years of use, we renew with Fetchify every year; because the technology and the pricing structure is still the best out there.

Joseph Harrison

Head of IT & Digital

British Gymnastics is the UK Governing Body for the sport of gymnastics. They support both the professional competitive teams and over 1500 grassroots clubs for amateurs of all ages all around the UK.

Online British Gymnastics support their membership of over 400,000 online members through its registration portal which ensures that all gymnasts and clubs are covered in terms of insurance. They also have a successful online shop selling equipment and merchandise to all.

British Gymnastics has been using Fetchify’s Postcode Lookup for over ten years and it is used in both the memberships services portal and the shop via the Fetchify plugin for Magento 2.

Our aim at Fetchify is to help your online customers to enter addresses correctly and quickly. For British Gymnastics this means:

  • Simplifies the addition of addresses during registration and renewal
  • Increases the accuracy of their address data
  • Recognition of a postcode system to their members
  • Reduces shipping-related administration issues

The challenges

When British Gymnastics took their membership to an individual basis rather than a club basis, they knew it was vital to install an address lookup system to ensure accurate addresses for their registration and annual renewal process. After reviewing what was available, they chose Fetchify (originally Crafty Clicks) in 2008. Over those years the sport, and their membership, has grown considerably and they needed a solution that can grow with them.

When their online presence expanded to include an online store, it was easy to include their same Fetchify account within the store using a simple Magento plugin.

 It’s annoying to have to keep typing out your full address all the time. Fetchify guides our members in getting it right first time, makes the process faster, and gives us confidence in the data that we hold. 

How Fetchify helps

Fetchify is a pioneer in SaaS address lookup and data validation solutions and offers a range of data verification solutions.

Postcode Lookup is the ideal choice for UK-specific businesses or organisations and need a solution that is easily recognisable as the standard way of entering addresses in the UK. It is an easy to install and easy to use plug-in that guides online users in address entry. It also checks against the official Royal Mail PAF database (updated daily) to ensure that what customers have added is a valid address.

The key benefits delivered by Postcode Lookup are:

  • Addresses are easily added by adding just the post code and then selecting the correct address
  • Addresses are updated daily from the official Royal Mail PAF database
  • Guarantees a verified UK address, correctly formatted for delivery

Results, return on investment and future plans

After ten years of use, British Gymnastics continues to renew with Fetchify as Postcode Lookup still offers the best technology and best pricing for their membership and eCommerce services.

With more than 400,000 members to satisfy, British Gymnastics know that they have to stay current with their subscription process and what they offer in customer service. So far, the year on year growth in subscription rates means they must be doing something right, including with their IT setup for membership.

 Our members are supported by Fetchify’s address lookup plugin and we know that the data we receive is correct. We renew every year as we have never found a competitor to beat what Fetchify offers. 

About Fetchify

We are a pioneer in SaaS address lookup and data validation solutions. We process millions of data transactions each day for thousands of clients ranging from small e-commerce startups to large household brands such as Heinz and RBS. Our flagship products Address Auto Complete and Postcode Lookup reduce friction on checkouts,   leading to increases in conversion rate of up to 40%, and helps reduce failed deliveries by as much as 75%. Since launching in 2008, we have differentiated by our ease of integration and exceptional support. We recently introduced three new data validation solutions – Email Validation, Phone Validation and UK Bank Account Validation.