We all hear about the importance of data validation, of the single customer view, and optimising data processing, but capturing good quality, accurate customer data doesn’t just benefit marketing teams.
Why not use open source data?
It’s not always clear why you might want to pay for anything that seems to be available for free elsewhere, but with address data the benefits are pretty simple.
Have you ever tried to use open source mapping apps to navigate to a remote or out of the way location or new build and ended up in completely the wrong place?
That’s because as up-to-date as the mapping technology may be, the underlying address data can often be as much as 6 months out of date. In the UK, Royal Mail updates it’s dataset on a daily basis releasing changes and new addresses with each update. A daily update can contain as many as 2500 changes which could have an impact on your business. By using our verification tools linked directly to Royal Mail, you can always be sure to have the most accurate and latest address data list available.