GeoCoding: Greener logistics starts with accurate data

Fetchify is known in the eCommerce industry for their best-in-class address lookup tools which streamline the checkout process, increasing conversion rate and eliminating failed deliveries caused by customer errors at checkout. Adding another string to their data validation bow, Fetchify launch their new GeoCoding solution at this year’s Internet Retailing Expo at Birmingham NEC.


GeoCoding, which translates a postal address into latitude and longitude coordinates, allows retailers to calculate the closest store or warehouse to the customer’s location, and logistics companies to plan the most efficient delivery routes.


Greener, more sustainable logistics and delivery is a hot topic in the world of eCommerce and a major theme at IRX2021. There are many ways retailers can reduce their carbon footprint but before you begin finessing your last-mile delivery process, you need accurate customer address and contact data. You can use the most eco-friendly vehicles, but if your customer entered the wrong address by accident at checkout, it’s still a wasted trip. You can install the best tracker and communications API to keep your customer updated on delivery time to the minute, but if you didn’t capture the right phone number, those updates won’t be received.


Consumers are becoming more and more conscious of their own carbon footprint and that of the businesses they choose to buy from. It is ever more vital for retailers to be able to share their roadmap and the steps they are taking towards sustainability with their customers.


Many larger changes to the logistics chain such as shifting warehouses to more central locations or switching courier can be time consuming and costly. Simple checkout APIs such as Fetchify’s data validation and new GeoCoding services are quick and easy to install and will make an immediate difference by eliminating failed deliveries caused by data-entry errors, increase customer engagement with accurate contact details, and increase last-mile efficiency and route planning with rooftop-level geocoding.

About Fetchify


Fetchify’s address lookup and data validation platforms cover more than 250 countries, and increases customer conversion with the fastest, most accurate customer data capture. Fetchify’s flagship products – Address Auto Complete and Postcode Lookup – reduce friction at the checkout, and also significantly increase the number of successful deliveries. Founded in 2008, Fetchify processes millions of data transactions every day for clients ranging from startups to established high-street names, and offers a full suite of data validation tools, including phone, email and bank, too.

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