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What are GeoCodes and how are they used?

We exist in a world that is so huge that it appears to go on indefinitely. Technology has brought the world closer together with time, despite the fact that we are physically distanced. Geocodes are a collection of latitude and longitude coordinates for a physical location, and in the case of businesses, geocodes are frequently associated with an address. Geocodes can aid in the streamlining and expansion of a variety of corporate operations.


What are geocodes?

Geocoding is a phrase that’s now often used in a variety of industries, and many of you may have heard it at some point. Geocoding is the process of translating a physical address or place into a set of (latitude and longitude) coordinates that can be accurately shown on a map.

Geocoding is generally used to identify various locations on the globe that can be displayed on a map.

The collection of coordinates returned by geocoding is known as geocodes. They can assist firms in keeping track of addresses, streamlining operations, and expanding their reach.


How are geocodes used?

The data source set and geocoding algorithms are the two most important components. The process can vary slightly, but it should typically follow the steps outlined below:

1. The input data is the starting point for any geocoding procedure. This is the list of addresses that you want geocoded. This data set is where users begin the geocoding operation.

2. After that, the input data is divided into two categories: relative input data and absolute input data.

Simply defined, relative input data refers to addresses that aren’t sufficiently precise to be geocoded. Absolute input data is then geocoded and converted into a coordinate list.


What are the benefits of geocodes?

Geocoding is more than just giving businesses a long list of coordinates. Coordinates are a useful tool that may help organisations in a range of areas.

More accurate location information

Humans manually copying street names and postal codes and integrating them to data records is normally part of the process through which businesses acquire location data. It is not unusual for such submissions to contain errors as a result of that human aspect. Furthermore, when a metropolitan road system changes or a country area begins to be developed, GPS data that includes street addresses can become erroneous or misleading.
GeoCoding entails adding rooftop latitude and longitude position coordinates to a confirmed postal address. This allows merchants to get precise, plotted coordinates in order to enhance operations and cut delivery costs. Importantly, it lowers the risk of unhappy customers and the financial costs of the item being returned to the sender.

The fact that location and address aren’t always the same thing is a challenge for many brands and companies. Numerous properties, such as a piece of land or the street border of a driveway, might share an address, which can present major logistical issues.

Geocoding also allows for the precise determination of a customer’s distance from distribution sites, allowing for real-time delivery cost calculations. It determines the fastest supply path to the client as part of this. As a result of this data, businesses can provide a number of delivery options and price points based on how quickly a client wants to receive their goods.

Inaccurate location data can lead to increased operational confusion, increased product delivery fees, and declining customer satisfaction. Geocoding, on the other hand, minimises such hiccups.


Address Auto-Complete from Fetchify

Address Auto-Complete and GeoCodes from Fetchify go hand in hand to deliver a stress-free work day for delivery drivers and personalised campaign triumphs for your marketing team.

The hassle-free Address Auto-Complete UX is essential for your customers to complete their shopping experience and give your business an overall increased conversion rate. Once an order has been placed, this is where our GeoCoding comes in, to give drivers a specific location pinpointed at building rooftop accuracy – you can’t get much better than that!

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About Fetchify

We are a pioneer in SaaS address lookup and data validation solutions. We process millions of data transactions each day for thousands of clients ranging from small e-commerce startups to large household brands such as Heinz and RBS. Our flagship products Address Auto Complete and Postcode Lookup reduce friction on checkouts, leading to increases in conversion rate of up to 40%, and helps reduce failed deliveries by as much as 75%. Since launching in 2008, we have differentiated by our ease of integration and exceptional support. We provide a full suite of data validation solutions including Phone Validation, Email Validation, UK Bank Validation, and Data Cleansing.

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