Data Cleansing and International Address Standards

In the digital age, data is a critical asset for any business. Clean, accurate data is essential for effective communication, streamlined operations, and enhanced customer experiences. Data cleansing involves detecting and correcting (or removing) corrupt or inaccurate records from a database. It ensures that your data is consistent, accurate, and useful. Integrating address lookup software into your data management practices is also essential for maintaining accurate and up-to-date address data.


Data cleansing can help in various ways:

  • Improved Accuracy: Ensures all data entries are correct and complete.
  • Enhanced Efficiency: Streamlines operations by eliminating errors and inconsistencies.
  • Better Decision-Making: Provides a reliable basis for analysis and strategy.
  • Cost Savings: Reduces the costs associated with incorrect data, such as returned mail or undeliverable shipments.
  • Customer Satisfaction: Enhances customer experience by ensuring accurate delivery information and personalised communications.


Using address lookup software can significantly enhance the accuracy and reliability of your data. This is especially important for businesses that handle large volumes of customer information and need to ensure that all addresses are correct and formatted properly.


 What is UPU S42 and Why Should You Care?


Now that we understand the importance of data cleansing, let's delve into UPU S42 and its relevance in this context.


First, what does UPU stand for? The Universal Postal Union (UPU) is the second oldest international organisation in the world, founded in 1874. (For context, the oldest is the International Telecommunications Union, founded in 1865.) With 192 member countries, the UPU’s mission is to bring standardised and efficient postal systems to countries around the world. The organisation helps member countries develop and implement addressing standards and grow their mail, parcel delivery, and financial services. The UPU acts as a forum for international discussion and collaboration in the postal sector.


UPU S42 is the international addressing standard developed by the UPU’s Postal Operations Council and experts from its Addressing Group. It breaks down postal addresses into the generic component parts commonly used by all UPU member countries:

GIVEN NAME > SURNAME > STREET NUMBER > STREET NAME > STREET TYPE > FLOOR > TOWN > REGION > POSTCODE > COUNTRY


The second section of UPU S42 provides templates of how these components are arranged according to the standards of each country. With over 200 different addressing systems in the world, this database is vital as it provides a framework by which international shipments can be efficiently processed.


Implementing UPU S42 standards in data cleansing solutions ensures that addresses in customer databases are not only validated but also reformatted, where necessary, to the precise standards of their country.


A simple example is addresses in Germany, where the street number generally comes after the street name. If someone in the UK types in a German address, they may use their local form and place the street number first. After data cleansing, the address will be formatted in the standard format for Germany.


Locally formatted address:
Hienz Wolff
167A Königstraße
Berlin
14109


Standardised address for Germany:
Hienz Wolff
Königstraße 167A
Berlin
14109

 

Why is this important? 

 

Collecting data in your chosen format, likely the standard format of your country’s address system, might result in technically valid but improperly ordered data for the destination country, potentially causing delivery delays.


Data cleansing verifies the format of every address as an automatic step in data processing systems. This is particularly vital for logistics and fulfilment companies that do not capture address data directly from customers but receive orders via retailers. Validating address data and ensuring the correct format for the destination country streamlines shipments and reduces lost or delayed deliveries.

The Fetchify difference 

 

We process millions of data transactions weekly for thousands of clients, from small e-commerce start-ups to large household brands such as LG, Heinz and RBS. Our flagship products, Address Lookup and UK Postcode Lookup, reduce friction on checkouts, leading to increases in conversion rates, and help to reduce failed deliveries and customer frustration. 


Our address lookup software is designed to integrate seamlessly with your business systems, ensuring accurate and up-to-date address data. We are proud to offer fit-for-purpose plug-and-play integrations with most leading business software platforms. We enjoy global coverage in over 250 countries, with businesses from various industries benefitting from our address finder offering.


Accurate address data is essential for smooth business operations, and our address lookup software makes this achievable. Get in Touch and experience the Fetchify difference – like thousands of e-commerce businesses around the globe.

About Fetchify


Fetchify’s address lookup and data validation platforms cover more than 250 countries, and increases customer conversion with the fastest, most accurate customer data capture. Fetchify’s flagship products – Address Auto Complete and Postcode Lookup – reduce friction at the checkout, and also significantly increase the number of successful deliveries. Founded in 2008, Fetchify processes millions of data transactions every day for clients ranging from startups to established high-street names, and offers a full suite of data validation tools, including phone, email and bank, too.

Two colleagues tracking data on an iPad
By Fiona Paton December 3, 2025
New Year. New Approach. The countdown to 2026 is on, and if you want to hit the ground running, it’s time to think about the one thing that can make or break your year: your data. We’ve all heard the saying “start as you mean to go on.” Well, if that start involves messy, inaccurate data, you’re already tripping before you’ve left the starting gates. Clean, accurate customer data is the foundation for everything: smarter campaigns, smoother deliveries, and sales that actually reflect the effort you put in. Without it, you’re fighting uphill from day one. The truth? Bad data isn’t harmless. Every failed delivery, bounced email, or wrong phone number chips away at your bottom line. In the UK alone, dirty data drains an eye‑watering £900 billion a year from businesses. And with 1 in 5 records typically incorrect, each one costs around £81 annually in wasted spend, lost opportunities, or compliance risks. Why it matters? Still need convincing? Here are the stats that show why clean data is non‑negotiable: Confidence in every customer record : Royal Mail PAF makes 3,000–5,000 updates a day - over 1 million a year. Compliance and reduced risk : UK GDPR requires customer data to be accurate and up to date. Get it wrong, and you risk fines of up to £17.5M or 4% of global turnover. Lower delivery failure and service costs : UK businesses lose £1.6 billion a year to undelivered parcels. At £125 per parcel, even small errors add up fast. Protect marketing ROI : 50% of customers walk after a single failed delivery, and 80% won’t come back at all. The Challenge That’s why starting 2026 with a data cleanse isn’t just smart - it’s essential. Clean data means clear visibility, fewer delivery failures, better targeting, and reduced compliance risk - without the operational headache. By tackling bad data upfront, you give yourself the perfect launchpad for growth, instead of joining the many organisations that end up spending 10–30% of their revenue fixing problems after the fact. So here’s the challenge: make 2026 the year you stop letting bad data hold you back. Cleanse it, validate it, and set yourself up for campaigns that connect, deliveries that delight, and results that truly count. The message is clear: dirty data costs growth, trust, and opportunity. By cleansing upfront, you protect your ROI, strengthen compliance, and give yourself the platform to launch a year of real momentum.
By Fiona Paton November 24, 2025
The Background A leading financial services provider needed to strengthen the accuracy of customer information during digital onboarding. They handle thousands of new applications every month and rely on fast, frictionless sign-up journeys that still meet strict compliance, risk and verification requirements. Their existing process struggled with poor quality address and bank details, leading to increased manual checks, slower approvals and higher abandonment. Incorrect or incomplete address data was also creating downstream issues for customer communications, account documentation and regulatory reporting. The organisation wanted a solution that could improve data quality at the point of entry, reduce friction in the onboarding journey and support their compliance teams with more accurate source information. The Solution The client selected Fetchify to enhance customer onboarding with accurate, validated address and bank data as soon as a user enters it. Fetchify provided: Global address validation UK enhanced datasets where deeper detail is available Bank account validation to check the sort code and account number accuracy Simple integration into their digital onboarding flow Consistent formatting to support KYC, AML, and compliance checks By validating information early, Fetchify helped streamline the entire customer journey. The Result After implementing Fetchify, the organisation achieved: Reduction in applications failing due to incorrect address or bank details Faster onboarding with fewer manual reviews Greater confidence in customer identity information Better outcomes for compliance and risk teams Improved data quality flowing into internal systems A smoother experience for new customers Why Fetchify? The organisation chose Fetchify because it offered: Reliable global address validation Additional UK data where extra detail helps accuracy Fast and predictable performance A simple, low-effort integration A single platform for address and bank checks Helpful and responsive support A cost structure that fits digital volume growth The Outcome Fetchify now supports the business with ongoing customer onboarding, ensuring address and bank details are accurate before progressing to further checks. This has reduced operational workload, improved customer experience, and strengthened compliance processes across the customer lifecycle.
Man checking out newly arrived shoe stock to add to his online store
By Fiona Paton November 17, 2025
How an online shoe store is using data validation tools to provide a speedy, frictionless checkout, reducing failed deliveries and increasing ROI
Photo of fields and countryside with Fetchify traditional, postal and ceremonial counties
By Fiona Paton October 27, 2025
Counties are one of those quiet curiosities of UK addressing - the kind of data field that often sparks more debate than you’d expect. Should they be included? Which kind? And do we even need them anymore? As with so many things in data, the answer is: it depends. Three Counties, One Country In the UK, the word “county” doesn’t describe one single thing. It describes at least three - each with its own history, purpose, and quirk: Postal counties were once the backbone of the Royal Mail’s sorting system. They helped machines (and people) get mail to the right place efficiently. But in 1996, Royal Mail officially dropped them, and by 2010, county data was removed from the official address dataset entirely. For the postal system, counties simply no longer exist. Traditional (or historic) counties trace their origins back centuries — the counties of record, land, and local identity. They don’t match today’s administrative borders, but they persist in cultural memory and local pride. To some, these are the real counties of England. Ceremonial counties , meanwhile, are what most modern maps and local authorities recognise today. They loosely align with lieutenancy areas — the basis for everything from local government to BBC weather maps. And just to add another layer, the UK also has metropolitan and non-metropolitan counties used for administration, because nothing in British geography would be complete without a little complexity. So… Do We Still Need Them? For Royal Mail, the answer is simple: no. County names are ignored by modern sorting systems, and they don’t affect delivery. But in the real world of databases, integrations, and overlapping address systems, the answer is less clear-cut. Counties still appear because: Some legacy systems require a county field for validation. Some organisations and couriers still use them for regional routing. And sometimes, humans just like them — they help people orient themselves, especially in places with duplicate town names. It’s a reminder that addresses aren’t just for machines. They’re for people, too — and people often bring context, emotion, and memory into their sense of “place.” The Bigger Picture: One World, Many Formats  Counties are just one example of how geography, history, and technology collide in addressing. Every country — sometimes every region — does it differently. Some use regions, provinces, or prefectures. Some rely on hierarchies of towns and municipalities. Others have no subdivisions at all. For global platforms and data validation providers, that diversity creates a fascinating challenge: how do you standardise something that isn’t standard anywhere? It’s the quiet work of address intelligence — understanding not just where something is, but how people describe it. Why This Matters The goal of address accuracy isn’t to erase local identity or force uniformity; it’s to understand and support variation intelligently. Whether you’re sending a parcel, mapping customer data, or building systems that work across borders, knowing how and why these differences exist is part of getting the data right. So next time you’re faced with that little “County” field — think of it not as a relic, but as a reminder. Behind every address is a history, a structure, and a story. And understanding that story is where true data quality begins.
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