Could you be losing customers with an outdated address verification system?

In the bustling world of online commerce, every detail matters. From enticing website design to lightning-fast shipping, success hinges on delivering a seamless customer experience. Yet, one often-overlooked detail could be silently sabotaging your efforts: your address lookup software.


The hidden dangers of outdated systems  


Picture this: a new homeowner eagerly navigates to your online store, ready to furnish their newly purchased home. But as they reach the checkout, excitement turns to frustration when their address isn't recognized. It's a scenario playing out across the UK, where hundreds of thousands of new homeowners face the same ordeal annually. 

 

Behind the scenes, the culprit is often an outdated address finder database. While new homes are added to the Royal Mail's Postcode Address File (PAF) daily, it can take weeks or even months for businesses to update their systems. The result? Lost sales, frustrated customers, and a tarnished reputation. 

 

Thankfully, there's a solution: Fetchify's Address Lookup. By daily syncing with the UK PAF, Fetchify ensures no address is left behind. With our address finder software, businesses can bid farewell to manual entry errors and embrace a future of seamless transactions. 


Address Lookup beyond eCommerce


But the impact of accurate address lookup extends far beyond online shopping carts. In sectors ranging from public services to finance, the importance of precise customer data cannot be overstated. A single digit error could lead to missed bills, wasted postage, and plummeting customer satisfaction. 

 

With Fetchify's address finder software, businesses gain access to real-time validation of their customer address data. Seamlessly integrating data from the UK PAF with worldwide databases, Fetchify empowers customers to effortlessly find and input their address, reducing friction, and enhancing user experience across various industries. 

 

The consequences of inaction 

 

Failure to tackle address finder issues can have dire consequences. Research shows that lengthy and complicated checkout processes are a leading cause of cart abandonment, with every second of delay translating to lost sales. In a world where 53% of mobile site visitors will flee from slow-loading pages, optimizing the checkout experience is paramount. 

 

By leveraging Fetchify's Address Lookup, businesses can turn the tide. With up to 90% fewer keystrokes required for address entry, checkout processes become faster, smoother, and more conversion friendly. Whether customers are on desktop or mobile devices, the Fetchify difference is clear: increased conversions, reduced cart abandonment, and a streamlined user journey. 

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keystrokes reduced by up to 90%
reduce human error
accurate address verification
enhanced location database add-on
fastes address search for your business
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The Fetchify difference 

 

We process millions of data transactions weekly for thousands of clients, from small e-commerce start-ups to large household brands such as LG, Heinz and RBS. Our flagship products, Address Auto-Complete and UK Postcode Lookup, reduce friction on checkouts, leading to increases in conversion rates, and help reduce failed deliveries and customer frustration. 
 

We are proud to offer fit-for-purpose plug-and-play integrations with most leading business software platforms. We enjoy global coverage in over 250 countries, with businesses from various industries benefiting from our address finder offering. Make sure to Get in Touch and experience the Fetchify difference – like thousands of e-commerce businesses around the globe. 

About Fetchify


Fetchify’s address lookup and data validation platforms cover more than 250 countries, and increases customer conversion with the fastest, most accurate customer data capture. Fetchify’s flagship products – Address Auto Complete and Postcode Lookup – reduce friction at the checkout, and also significantly increase the number of successful deliveries. Founded in 2008, Fetchify processes millions of data transactions every day for clients ranging from startups to established high-street names, and offers a full suite of data validation tools, including phone, email and bank, too.

June 30, 2025
An article in Ecommerce News recently put a number to something every online retailer dreads: lost parcels. In Q4 2024 alone, European ecommerce retailers lost €500 million in revenue due to 3.72 million undelivered parcels. That’s roughly €145 per parcel in direct and indirect logistics costs. And while the official rate of “lost” parcels is just 0.06%, the reality – accounting for misdelivery, theft, and reporting gaps – is likely closer to 0.7%. That’s 1 in every 143 parcels. The Hidden Costs of a 'Lost' Delivery For enterprise-scale ecommerce operations, the implications scale fast: Lost product and packaging costs Repeat fulfilment and reverse logistics Customer service team time and refunds Increased churn and checkout abandonment Damage to brand reputation and online reviews So Why Are Parcels Going Missing? Many issues originate in the last mile of the delivery process. The root cause is often poor data quality: Incomplete or inaccurate delivery addresses captured at checkout Manual amendments to address fields by warehouse or courier staff Ambiguous delivery locations (e.g., "front porch") Lack of precise geolocation data for drop-off Inadequate or unverifiable proof of delivery Some losses are unavoidable, but most stem from gaps in ecommerce data validation and fulfilment process transparency. What Retailers Can Control with Smart Logistics Data While you can’t eliminate theft or accidents, you can reduce missed deliveries and failed first attempts through better data validation and delivery insights: Real-Time Address Validation at Checkout Fetchify’s ecommerce address validation tools connect directly with official data sources including Royal Mail PAF and the Multiple Residence dataset. This ensures accurate delivery details for apartment blocks, HMOs, student housing, and more. Unlike generic autocomplete tools, this is verified delivery point data. Rooftop-Accurate Geocoding for Pinpoint Delivery Fetchify’s Rooftop Geocodes assign precise latitude and longitude to verified addresses – helping carriers reach the exact doorstep, not just the postcode centroid. Proof of Delivery with Location and Time Stamping Our data solutions integrate seamlessly with POD technologies, supporting timestamped, geo-tagged delivery images. Customers can also submit geo-located photos during disputes, enabling faster, fairer resolutions. Map-Based Address Confirmation for Shoppers By embedding a zoomed-in map in the checkout process, ecommerce brands allow customers to visually confirm their delivery location. This prevents ambiguous or misentered addresses from the start. Audit Trails and Address Change Tracking Fetchify tracks address field edits and changes across the fulfilment chain, helping to pinpoint where a delivery went wrong and maintain data accountability. Marginal Gains. Major Ecommerce Impact. Smart logistics and address data validation might only reduce parcel loss by fractions of a percent – but the impact is huge: A 0.1% improvement = thousands of saved parcels = millions in recovered revenue Fewer failed deliveries = less pressure on customer support teams Accurate addresses = better first-time delivery success and lower last-mile costs Conclusion: Delivery Accuracy is a Data Challenge Lost parcels aren’t just a logistics challenge. They’re a symptom of poor data validation in ecommerce. From checkout to doorstep, the journey must be powered by precise, verified data. Fetchify helps online retailers solve this problem with address validation, geolocation, and enhanced fulfilment transparency. If you want to stop asking “Whose front door is this?” – start with smarter ecommerce data. Want to improve delivery success and reduce failed parcels? Contact Fetchify to book your free address data health check.
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