Address Auto-Complete improves Tile Giant’s online sales & customer experience

"It aids conversion and makes the checkout process more streamlined and easier to use from a customer experience point of view, and that’s why we use it." – Peter Swain, Head of Digital

Established in 2003, Tile Giant has been selling online in the UK and Ireland for over a decade. Having more than 80 stores nationwide, the company’s proportion of online sales have seen rapid growth since the beginning of the pandemic. They have Fetchify’s Address Auto-Complete plugin installed on their Magento 2 eCommerce platform setup.


Fetchify Address Autocomplete enables their online buyers to pass through the online purchase system faster and provides these benefits:


Increasing conversion due to frictionless checkout

A streamlined checkout process for greater ease and speed

Accuracy of delivery addresses

Less time spent on administration from shipping issues by staff


The challenges


Alongside other retailers, Tile Giant has seen an increase in the number of purchases made online due to the Pandemic. Sales of home improvements market have grown as people spent more time at home. Pre-pandemic, Tile Giant was already growing their online business and had wanted to ensure their check-out was fast and easy to use by customers. They also wanted to avoid any shipping errors which can lead to lost or broken goods with lost revenue.


"In this modern day and age, everybody wants things quicker and faster. Fetchify helps speed up and gives what customers expect, which is a seamless checkout process."


How Fetchify helps


Fetchify is a pioneer in SaaS address lookup and data validation solutions and offers a range of data verification solutions.


Tile Giant chose Fetchify’s Address Autocomplete to ensure accurate addressing for the UK and Ireland as it can be configured to give delivery addresses for up to 240 countries. Fetchify is an easy to install plugin solution that supports online buyers with completing the checkout address form rapidly and accurately.


The key benefits delivered by Address-Auto Complete are:


Addresses are easy and fast to add to registration or order pages

The source of addresses updates daily for accuracy

Fetchify verifies the address for accuracy and correct postal formatting


Results, return on investment and future plans


Using Address Auto-Complete, online buyers of Tile Giant enjoy quick and accurate address lookup and automatic addition to forms. All addresses entered are verified for accuracy and passed to systems in a correctly formatted manner.


This simple and easy to install plugin has supported sales conversions by providing a faster, streamlined checkout that also cuts down on the occurrence of shipping errors. Fetchify support customer service quality by providing faster and easier data entry for better conversion with a seamless checkout process.


"It’s been pretty much seamless. We’ve never had any issues regarding it."

About Fetchify


Fetchify’s address lookup and data validation platforms cover more than 250 countries, and increases customer conversion with the fastest, most accurate customer data capture. Fetchify’s flagship products – Address Auto Complete and Postcode Lookup – reduce friction at the checkout, and also significantly increase the number of successful deliveries. Founded in 2008, Fetchify processes millions of data transactions every day for clients ranging from startups to established high-street names, and offers a full suite of data validation tools, including phone, email and bank, too.

June 30, 2025
An article in Ecommerce News recently put a number to something every online retailer dreads: lost parcels. In Q4 2024 alone, European ecommerce retailers lost €500 million in revenue due to 3.72 million undelivered parcels. That’s roughly €145 per parcel in direct and indirect logistics costs. And while the official rate of “lost” parcels is just 0.06%, the reality – accounting for misdelivery, theft, and reporting gaps – is likely closer to 0.7%. That’s 1 in every 143 parcels. The Hidden Costs of a 'Lost' Delivery For enterprise-scale ecommerce operations, the implications scale fast: Lost product and packaging costs Repeat fulfilment and reverse logistics Customer service team time and refunds Increased churn and checkout abandonment Damage to brand reputation and online reviews So Why Are Parcels Going Missing? Many issues originate in the last mile of the delivery process. The root cause is often poor data quality: Incomplete or inaccurate delivery addresses captured at checkout Manual amendments to address fields by warehouse or courier staff Ambiguous delivery locations (e.g., "front porch") Lack of precise geolocation data for drop-off Inadequate or unverifiable proof of delivery Some losses are unavoidable, but most stem from gaps in ecommerce data validation and fulfilment process transparency. What Retailers Can Control with Smart Logistics Data While you can’t eliminate theft or accidents, you can reduce missed deliveries and failed first attempts through better data validation and delivery insights: Real-Time Address Validation at Checkout Fetchify’s ecommerce address validation tools connect directly with official data sources including Royal Mail PAF and the Multiple Residence dataset. This ensures accurate delivery details for apartment blocks, HMOs, student housing, and more. Unlike generic autocomplete tools, this is verified delivery point data. Rooftop-Accurate Geocoding for Pinpoint Delivery Fetchify’s Rooftop Geocodes assign precise latitude and longitude to verified addresses – helping carriers reach the exact doorstep, not just the postcode centroid. Proof of Delivery with Location and Time Stamping Our data solutions integrate seamlessly with POD technologies, supporting timestamped, geo-tagged delivery images. Customers can also submit geo-located photos during disputes, enabling faster, fairer resolutions. Map-Based Address Confirmation for Shoppers By embedding a zoomed-in map in the checkout process, ecommerce brands allow customers to visually confirm their delivery location. This prevents ambiguous or misentered addresses from the start. Audit Trails and Address Change Tracking Fetchify tracks address field edits and changes across the fulfilment chain, helping to pinpoint where a delivery went wrong and maintain data accountability. Marginal Gains. Major Ecommerce Impact. Smart logistics and address data validation might only reduce parcel loss by fractions of a percent – but the impact is huge: A 0.1% improvement = thousands of saved parcels = millions in recovered revenue Fewer failed deliveries = less pressure on customer support teams Accurate addresses = better first-time delivery success and lower last-mile costs Conclusion: Delivery Accuracy is a Data Challenge Lost parcels aren’t just a logistics challenge. They’re a symptom of poor data validation in ecommerce. From checkout to doorstep, the journey must be powered by precise, verified data. Fetchify helps online retailers solve this problem with address validation, geolocation, and enhanced fulfilment transparency. If you want to stop asking “Whose front door is this?” – start with smarter ecommerce data. Want to improve delivery success and reduce failed parcels? Contact Fetchify to book your free address data health check.
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