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Fetchify supports the 400,000 strong membership of British Gymnastics

"Even after 10 years of use, we renew with Fetchify every year; because the technology and the pricing structure is still the best out there." – Joseph Harrison, Head of IT & Digital

British Gymnastics is the UK Governing Body for the sport of gymnastics. They support both the professional competitive teams and over 1500 grassroots clubs for amateurs of all ages all around the UK.


Online British Gymnastics support their membership of over 400,000 online members through its registration portal which ensures that all gymnasts and clubs are covered in terms of insurance. They also have a successful online shop selling equipment and merchandise to all.


British Gymnastics has been using Fetchify’s Postcode Lookup for over ten years and it is used in both the memberships services portal and the shop via the Fetchify plugin for Magento 2.


Our aim at Fetchify is to help your online customers to enter addresses correctly and quickly. For British Gymnastics this means:


  • Simplifies the addition of addresses during registration and renewal
  • Increases the accuracy of their address data
  • Recognition of a postcode system to their members
  • Reduces shipping-related administration issues


The challenges


When British Gymnastics took their membership to an individual basis rather than a club basis, they knew it was vital to install an address lookup system to ensure accurate addresses for their registration and annual renewal process. After reviewing what was available, they chose Fetchify (originally Crafty Clicks) in 2008. Over those years the sport, and their membership, has grown considerably and they needed a solution that can grow with them.


When their online presence expanded to include an online store, it was easy to include their same Fetchify account within the store using a simple Magento plugin.


"It’s annoying to have to keep typing out your full address all the time. Fetchify guides our members in getting it right first time, makes the process faster, and gives us confidence in the data that we hold."


How Fetchify helps


Fetchify is a pioneer in SaaS address lookup and data validation solutions and offers a range of data verification solutions.


Postcode Lookup is the ideal choice for UK-specific businesses or organisations and need a solution that is easily recognisable as the standard way of entering addresses in the UK. It is an easy to install and easy to use plug-in that guides online users in address entry. It also checks against the official Royal Mail PAF database (updated daily) to ensure that what customers have added is a valid address.


The key benefits delivered by Postcode Lookup are:


  • Addresses are easily added by adding just the post code and then selecting the correct address
  • Addresses are updated daily from the official Royal Mail PAF database
  • Guarantees a verified UK address, correctly formatted for delivery


Results, return on investment and future plans


After ten years of use, British Gymnastics continues to renew with Fetchify as Postcode Lookup still offers the best technology and best pricing for their membership and eCommerce services.


With more than 400,000 members to satisfy, British Gymnastics know that they have to stay current with their subscription process and what they offer in customer service. So far, the year on year growth in subscription rates means they must be doing something right, including with their IT setup for membership.


"Our members are supported by Fetchify’s address lookup plugin and we know that the data we receive is correct. We renew every year as we have never found a competitor to beat what Fetchify offers."

About Fetchify


Fetchify’s address lookup and data validation platforms cover more than 250 countries, and increases customer conversion with the fastest, most accurate customer data capture. Fetchify’s flagship products – Address Auto Complete and Postcode Lookup – reduce friction at the checkout, and also significantly increase the number of successful deliveries. Founded in 2008, Fetchify processes millions of data transactions every day for clients ranging from startups to established high-street names, and offers a full suite of data validation tools, including phone, email and bank, too.

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Ireland’s postcode network, Eircode, was established in July 2015. A seven-character alphanumeric postcode is known as an Eircode. Every Eircode is specific to a mailing address and its area. In Ireland, almost 35% of properties share their address with at least one other residence, making it very difficult to locate a specific address. Unlike in other nations, where postcodes establish a group of addresses, each home and commercial postal address in Ireland is allocated an individual Eircode, aiding in address verification . Eircodes, like postcodes in other nations, aid the shipping and postal industries in locating accurate addresses. The Routing Key, the first three characters of the Eircode, specify the postal region associated with a building or property’s postal address. In Ireland, there are 139 separate postal regions. These postal areas are not limited to a single county and may cross over county lines. How do Eircodes work? A Routing Key and a Unique Identifier are the two elements of an Eircode. Three characters make up the Routing Key. The significant post town associated with a business or property’s postal address is identified by this sequence of numbers and letters, facilitating address lookup. All Eircodes issued to locations within that postal region have the same Routing Key characters. Each unique identification is distinct and specific to your residence or business. They aren’t in any particular order. This is to avoid a situation where a new building is built between two old ones, and the code sequence is disrupted, necessitating the changing of all Eircodes in the region. Except for the postal districts in Dublin, which have had their current postal codes translated into a routing key format such as D03, D12, and D22, the letters are not related to a county or city designation. What is the difference between Eircode and Postcode? Postcodes and ZIP codes are numerical and alphabetical sequences that symbolise groups of people in specific geographical locations. Companies can use postcodes for a variety of key use cases because they are a strong resource of demographic data. However, they frequently encompass several dwellings, making it more difficult to locate a customer’s proper location if homes are named rather than numbered. This challenge underscores the importance of address verification . Eircode, on the other hand, assigns a unique identity to every property in Ireland, making it easier to locate residences and companies, especially in rural areas. Why use Eircodes for deliveries in Ireland? The increase in online shopping is excellent news for online retailers, but with a higher rural population than the EU average, precisely locating clients in Ireland can be difficult. Any company delivering goods in Ireland must have Eircode data. 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We are proud to offer fit-for-purpose plug-and-play integrations with most leading business software platforms. We enjoy global coverage in over 250 countries, with businesses from various industries benefiting from our address verification offering. Make sure to Get in Touch and experience the Fetchify difference – like thousands of e-commerce businesses around the globe. The best part is you can try out our 14-day Free Trial before committing to our services. Our excellent technical and customer support team is on hand to answer your burning questions. Make sure to Get in Touch and experience the Fetchify difference – like thousands of e-commerce businesses around the globe.
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