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Dealing with high-volume postcode validation on major launch

  • PayTV provider needed UK Postcode Lookup tool to manage new launch sign-ups
  • Fetchify provided its UK Postcode Lookup tool to manage validation
  • Almost 30,000 sign-ups were successfully validated within the first day
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When you’re launching a new major project, you need systems and solutions you know you can rely on.

So, when PayTV subscription management company Media Access Services was preparing to launch two new channels on SKY for a broadcaster – with the intention of signing up as many subscribers as possible – it knew it needed a system to handle high volumes of data accurately.

“We needed to sign up new subscribers, check who they were and whether their SKY cards were valid, in order to give them access to the new channels they were signing up for,” explains Media Access Service’s Project Manager Liv Spenbrooke, who had a two-month window to get the project launched.

While Media Access Services and its technology company, Telecom2, had been a Fetchify client for more than five years, it had never used our UK Postcode Lookup tool to handle the volume of subscribers that was anticipated.

“We couldn’t afford for those lookups not to work,” Liv stresses. “We really needed a solution that we could rely on. There was huge pressure on all of us to ensure it worked.”

Verifying high volumes of data

As soon as the channels were launched, subscriptions flooded in. At one point, there were more than 5000 sign-ups in an hour, and around 30,000 in total in the run-up to the first event – all of which needed quick and accurate postcode verification. The system worked seamlessly – delivering an exceptional customer experience for subscribers, as well as ensuring the business delivered the launch successfully.

“I cannot state enough just how important it was that this worked – and it did!” says Liv.

“Moving forward, we’ll obviously have new subscribers and pay-per-view events, and we’ll be using Fetchify’s UK Postcode Lookup to help process and validate those customers, too.”

Delivering a seamless experience is hugely important for both the business and the customer, as it reflects on the perception of the organisation.

“We want our clients to have confidence in us that we can provide what we say we’re going to provide, and Fetchify was able to help us do that,” says Liv.

Choosing the right technology partner is essential for any business – and when a major project is launching, there’s little margin for error. Fetchify’s solution enabled Liv and her team to deliver the launch successfully, and with confidence.

Find out how our UK Postcode Lookup tool can help your business.

About Fetchify

We are a pioneer in SaaS address lookup and data validation solutions. We process millions of data transactions each day for thousands of clients ranging from small e-commerce startups to large household brands such as Heinz and RBS. Our flagship products Address Auto Complete and Postcode Lookup reduce friction on checkouts,   leading to increases in conversion rate of up to 40%, and helps reduce failed deliveries by as much as 75%. Since launching in 2008, we have differentiated by our ease of integration and exceptional support. We recently introduced three new data validation solutions – Email Validation, Phone Validation and UK Bank Account Validation.