Dealing with high-volume postcode validation on launch

  • PayTV provider needed UK Postcode Lookup tool to manage new launch sign-ups 
  • Fetchify provided its UK Postcode Lookup tool to manage validation
  • Almost 30,000 sign-ups were successfully validated within the first day

When you’re launching a new major project, you need systems and solutions you know you can rely on.


So, when PayTV subscription management company Media Access Services was preparing to launch two new channels on SKY for a broadcaster – with the intention of signing up as many subscribers as possible – it knew it needed a system to handle high volumes of data accurately.


“We needed to sign up new subscribers, check who they were and whether their SKY cards were valid, in order to give them access to the new channels they were signing up for,” explains Media Access Service’s Project Manager Liv Spenbrooke, who had a two-month window to get the project launched.


While Media Access Services and its technology company, Telecom2, had been a Fetchify client for more than five years, it had never used our UK Postcode Lookup tool to handle the volume of subscribers that was anticipated.


“We couldn’t afford for those lookups not to work,” Liv stresses. “We really needed a solution that we could rely on. There was huge pressure on all of us to ensure it worked.”


Verifying high volumes of data


As soon as the channels were launched, subscriptions flooded in. At one point, there were more than 5000 sign-ups in an hour, and around 30,000 in total in the run-up to the first event – all of which needed quick and accurate postcode verification. The system worked seamlessly – delivering an exceptional customer experience for subscribers, as well as ensuring the business delivered the launch successfully.


“I cannot state enough just how important it was that this worked – and it did!” says Liv.


“Moving forward, we’ll obviously have new subscribers and pay-per-view events, and we’ll be using Fetchify’s UK Postcode Lookup to help process and validate those customers, too.”


Delivering a seamless experience is hugely important for both the business and the customer, as it reflects on the perception of the organisation.


“We want our clients to have confidence in us that we can provide what we say we’re going to provide, and Fetchify was able to help us do that,” says Liv.


Choosing the right technology partner is essential for any business – and when a major project is launching, there’s little margin for error. Fetchify’s solution enabled Liv and her team to deliver the launch successfully, and with confidence.


Find out how our UK Postcode Lookup tool can help your business.

About Fetchify


Fetchify’s address lookup and data validation platforms cover more than 250 countries, and increases customer conversion with the fastest, most accurate customer data capture. Fetchify’s flagship products – Address Auto Complete and Postcode Lookup – reduce friction at the checkout, and also significantly increase the number of successful deliveries. Founded in 2008, Fetchify processes millions of data transactions every day for clients ranging from startups to established high-street names, and offers a full suite of data validation tools, including phone, email and bank, too.

June 30, 2025
An article in Ecommerce News recently put a number to something every online retailer dreads: lost parcels. In Q4 2024 alone, European ecommerce retailers lost €500 million in revenue due to 3.72 million undelivered parcels. That’s roughly €145 per parcel in direct and indirect logistics costs. And while the official rate of “lost” parcels is just 0.06%, the reality – accounting for misdelivery, theft, and reporting gaps – is likely closer to 0.7%. That’s 1 in every 143 parcels. The Hidden Costs of a 'Lost' Delivery For enterprise-scale ecommerce operations, the implications scale fast: Lost product and packaging costs Repeat fulfilment and reverse logistics Customer service team time and refunds Increased churn and checkout abandonment Damage to brand reputation and online reviews So Why Are Parcels Going Missing? Many issues originate in the last mile of the delivery process. The root cause is often poor data quality: Incomplete or inaccurate delivery addresses captured at checkout Manual amendments to address fields by warehouse or courier staff Ambiguous delivery locations (e.g., "front porch") Lack of precise geolocation data for drop-off Inadequate or unverifiable proof of delivery Some losses are unavoidable, but most stem from gaps in ecommerce data validation and fulfilment process transparency. What Retailers Can Control with Smart Logistics Data While you can’t eliminate theft or accidents, you can reduce missed deliveries and failed first attempts through better data validation and delivery insights: Real-Time Address Validation at Checkout Fetchify’s ecommerce address validation tools connect directly with official data sources including Royal Mail PAF and the Multiple Residence dataset. This ensures accurate delivery details for apartment blocks, HMOs, student housing, and more. Unlike generic autocomplete tools, this is verified delivery point data. Rooftop-Accurate Geocoding for Pinpoint Delivery Fetchify’s Rooftop Geocodes assign precise latitude and longitude to verified addresses – helping carriers reach the exact doorstep, not just the postcode centroid. Proof of Delivery with Location and Time Stamping Our data solutions integrate seamlessly with POD technologies, supporting timestamped, geo-tagged delivery images. Customers can also submit geo-located photos during disputes, enabling faster, fairer resolutions. Map-Based Address Confirmation for Shoppers By embedding a zoomed-in map in the checkout process, ecommerce brands allow customers to visually confirm their delivery location. This prevents ambiguous or misentered addresses from the start. Audit Trails and Address Change Tracking Fetchify tracks address field edits and changes across the fulfilment chain, helping to pinpoint where a delivery went wrong and maintain data accountability. Marginal Gains. Major Ecommerce Impact. Smart logistics and address data validation might only reduce parcel loss by fractions of a percent – but the impact is huge: A 0.1% improvement = thousands of saved parcels = millions in recovered revenue Fewer failed deliveries = less pressure on customer support teams Accurate addresses = better first-time delivery success and lower last-mile costs Conclusion: Delivery Accuracy is a Data Challenge Lost parcels aren’t just a logistics challenge. They’re a symptom of poor data validation in ecommerce. From checkout to doorstep, the journey must be powered by precise, verified data. Fetchify helps online retailers solve this problem with address validation, geolocation, and enhanced fulfilment transparency. If you want to stop asking “Whose front door is this?” – start with smarter ecommerce data. Want to improve delivery success and reduce failed parcels? Contact Fetchify to book your free address data health check.
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