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Greener logistics starts with accurate data


Fetchify is known in the eCommerce industry for their best-in-class address lookup tools which streamline the checkout process, increasing conversion rate and eliminating failed deliveries caused by customer errors at checkout. Adding another string to their data validation bow, Fetchify launch their new GeoCoding solution at this year’s Internet Retailing Expo at Birmingham NEC. 

GeoCoding, which translates a postal address into latitude and longitude coordinates, allows retailers to calculate the closest store or warehouse to the customer’s location, and logistics companies to plan the most efficient delivery routes.

Greener, more sustainable logistics and delivery is a hot topic in the world of eCommerce and a major theme at IRX2021. There are many ways retailers can reduce their carbon footprint but before you begin finessing your last-mile delivery process, you need accurate customer address and contact data. You can use the most eco-friendly vehicles, but if your customer entered the wrong address by accident at checkout, it’s still a wasted trip. You can install the best tracker and communications API to keep your customer updated on delivery time to the minute, but if you didn’t capture the right phone number, those updates won’t be received.

“By combining accurate customer data capture which ensures correct destination and efficient communication, together with rooftop-level geocoding to plot out the most fuel-efficient delivery route, we aid retailers and couriers in streamlining deliveries and optimise last-mile efficiency.”  – Russell Jones, Fetchify CEO

Consumers are becoming more and more conscious of their own carbon footprint and that of the businesses they choose to buy from. It is ever more vital for retailers to be able to share their roadmap and the steps they are taking towards sustainability with their customers. 

Many larger changes to the logistics chain such as shifting warehouses to more central locations or switching courier can be time consuming and costly. Simple checkout APIs such as Fetchify’s data validation and new GeoCoding services are quick and easy to install and will make an immediate difference by eliminating failed deliveries caused by data-entry errors, increase customer engagement with accurate contact details, and increase last-mile efficiency and route planning with rooftop-level geocoding.


“Fetchify is a small but vital component from checkout to last mile”  – Russell Jones, Fetchify CEO

About Fetchify

We are a pioneer in SaaS address lookup and data validation solutions. We process millions of data transactions each day for thousands of clients ranging from small e-commerce startups to large household brands such as Heinz and RBS. Our flagship products Address Auto-Complete and Postcode Lookup reduce friction on checkouts, leading to increases in conversion rate of up to 40%, and helps reduce failed deliveries by as much as 75%. Since launching in 2008, we have differentiated by our ease of integration and exceptional support.