6 ways to make your last mile delivery more sustainable

The last two years have bought many changes to our lives and the world of ecommerce, it is unsurprising that the number of home deliveries have increased and are expected to continue to rise over the coming years.


However, at the same time, there in an increased awareness of environmental factors and a drive towards increasing sustainability across the ecommerce and logistics industries. There is no quick fix that will take your business to net zero, every step of the process needs individual attention and optimisation. Here we’ll have a look at five changes you can implement to optimise your logistics chain, for more sustainable last mile delivery.


1. Route optimisation


A longer route means more miles which means more fuel and more time spent on the road. More efficient route planning, for the best delivery routes between the warehouse and all drop off points can provide significant savings in mileage. This will not only save time and money, but also have an impact on the carbon footprint of deliveries, helping work towards a greener overall logistics chain. Solutions like Fetchify’s GeoCoding provide latitude and longitude coordinates for each customer address which allows couriers to calculate the shortest route between all points. As well as saving the company time and money, optimised delivery routes also reduce overall congestion contributing to wider sustainability in urban areas.


2. Reconsider your packaging


The obvious thought is of course to switch to recycled or recyclable packaging, but that relates to the sustainability of your business as a whole and is a subject for another blog. When thinking specifically about your last mile delivery, there is another aspect of packaging to consider: space-efficiency.


With the race for ever-faster delivery, one-size-fits-most packaging may seem the most time-efficient solution, but every time a single item is shipped in a delivery box that could also fit a three piece set, that is dead space in the van which could be carrying more individual orders and increasing the efficiency and therefore the sustainability of the whole journey. Achieving most sustainable last mile deliveries is achieved by adjusting and tweaking at every stage of the process.


3. Parcel Lockers


One of the biggest reasons for failed deliveries is customer absence. We’ve all come home and groaned to find that “sorry you were out” note. Missed deliveries are not only extremely frustrating, they are also a waste of time and fuel for the delivery company. One solution to the problem is to use parcel lockers. These are usually situated in busy, central areas such as train stations or shopping malls and most are accessible 24/7. Customers can pick up their parcel as part of a larger trip to buy groceries or on their commute, increasing fuel efficiency of the entire delivery even further with less mileage required by that one package.


4. Real-time tracking


Lockers aren’t the only answer to the absent customers issue. Just because your customer has ordered something online doesn’t mean they have time to wait by the door all day till it arrives. Often delivery windows are several hours long or even “anytime between 9am-5pm”. Some tracking systems allow the customer to let the driver know up to the last hour whether they will be home or not which saves a failed delivery if something unexpected were to come up. But before you can make sure your clients are receiving the most accurate delivery updates, you need to make sure you are collecting accurate contact details from them at checkout, up-to-the-minute messages that are going to an incorrect phone number or email are not going to help optimise the delivery. Fetchify’s phone validation and email validation solutions plug quickly and easily into your checkout ensuring your capture only accurate and validated contact details every time.


5. Low emission delivery vehicles


Possibly the most obvious problem with last mile deliveries is the sheer number of vehicles on the road at any one moment, bringing goods to people’s homes.


According to a government survey* there were 4.1million licensed vans on the roads between 2019-2020 which racked up 5.5billion miles. 85% of that mileage was for commercial purposes.


The same study stated that only 10,400 of those vehicles were ultra-low emission vans (ULEV).


As an industry, there is still a long way to go in increasing sustainability. Route optimisation as stated above, can help reduce mileage, but switching your fleet to ULEVs or using a carrier that employs only ULEVs, will make a huge difference to the carbon footprint of your last-mile delivery.


6. Address validation


You can finesse every part of your delivery process, from warehouse to the front door, but if you captured the wrong address at checkout, even a perfectly optimised route won’t get the delivery to the right place. It is important to get in the foundations to build the rest of your sustainability plan on top of. In the case of greener last-mile logistics, your foundation has to be accurate and validated customer data.


Fetchify’s type-ahead address search and validation tool, Address Auto-Complete, provides the customer with suggestions as they type and correctly auto-fills the checkout form when they click on the right address suggestion. This not only speeds your customers through the checkout process, reducing abandoned carts, it also ensures you capture 100% accurate address data so you can get your deliveries to the right place, every time.

About Fetchify


Fetchify’s address lookup and data validation platforms cover more than 250 countries, and increases customer conversion with the fastest, most accurate customer data capture. Fetchify’s flagship products – Address Auto Complete and Postcode Lookup – reduce friction at the checkout, and also significantly increase the number of successful deliveries. Founded in 2008, Fetchify processes millions of data transactions every day for clients ranging from startups to established high-street names, and offers a full suite of data validation tools, including phone, email and bank, too.

June 30, 2025
An article in Ecommerce News recently put a number to something every online retailer dreads: lost parcels. In Q4 2024 alone, European ecommerce retailers lost €500 million in revenue due to 3.72 million undelivered parcels. That’s roughly €145 per parcel in direct and indirect logistics costs. And while the official rate of “lost” parcels is just 0.06%, the reality – accounting for misdelivery, theft, and reporting gaps – is likely closer to 0.7%. That’s 1 in every 143 parcels. The Hidden Costs of a 'Lost' Delivery For enterprise-scale ecommerce operations, the implications scale fast: Lost product and packaging costs Repeat fulfilment and reverse logistics Customer service team time and refunds Increased churn and checkout abandonment Damage to brand reputation and online reviews So Why Are Parcels Going Missing? Many issues originate in the last mile of the delivery process. The root cause is often poor data quality: Incomplete or inaccurate delivery addresses captured at checkout Manual amendments to address fields by warehouse or courier staff Ambiguous delivery locations (e.g., "front porch") Lack of precise geolocation data for drop-off Inadequate or unverifiable proof of delivery Some losses are unavoidable, but most stem from gaps in ecommerce data validation and fulfilment process transparency. What Retailers Can Control with Smart Logistics Data While you can’t eliminate theft or accidents, you can reduce missed deliveries and failed first attempts through better data validation and delivery insights: Real-Time Address Validation at Checkout Fetchify’s ecommerce address validation tools connect directly with official data sources including Royal Mail PAF and the Multiple Residence dataset. This ensures accurate delivery details for apartment blocks, HMOs, student housing, and more. Unlike generic autocomplete tools, this is verified delivery point data. Rooftop-Accurate Geocoding for Pinpoint Delivery Fetchify’s Rooftop Geocodes assign precise latitude and longitude to verified addresses – helping carriers reach the exact doorstep, not just the postcode centroid. Proof of Delivery with Location and Time Stamping Our data solutions integrate seamlessly with POD technologies, supporting timestamped, geo-tagged delivery images. Customers can also submit geo-located photos during disputes, enabling faster, fairer resolutions. Map-Based Address Confirmation for Shoppers By embedding a zoomed-in map in the checkout process, ecommerce brands allow customers to visually confirm their delivery location. This prevents ambiguous or misentered addresses from the start. Audit Trails and Address Change Tracking Fetchify tracks address field edits and changes across the fulfilment chain, helping to pinpoint where a delivery went wrong and maintain data accountability. Marginal Gains. Major Ecommerce Impact. Smart logistics and address data validation might only reduce parcel loss by fractions of a percent – but the impact is huge: A 0.1% improvement = thousands of saved parcels = millions in recovered revenue Fewer failed deliveries = less pressure on customer support teams Accurate addresses = better first-time delivery success and lower last-mile costs Conclusion: Delivery Accuracy is a Data Challenge Lost parcels aren’t just a logistics challenge. They’re a symptom of poor data validation in ecommerce. From checkout to doorstep, the journey must be powered by precise, verified data. Fetchify helps online retailers solve this problem with address validation, geolocation, and enhanced fulfilment transparency. If you want to stop asking “Whose front door is this?” – start with smarter ecommerce data. Want to improve delivery success and reduce failed parcels? Contact Fetchify to book your free address data health check.
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