How Fetchify's Postcode Lookup helps QANW members ensure perfect addresses

"Our addresses have to be well laid out and correct to ensure that our policies reach the policy holder. Fetchify’s Postcode Lookup makes this happen." – Gemma Swankle, Business Executive

Quality Assured National Warranties has been protecting home improvement investments for over 15 years. They provide homeowners with vital consumer protection in the form of insurance backed guarantees (IBG) covering contractors installing everything from a small porch builds to large commercial projects.


They are one of the UK’s largest IBG providers. IBGs protect homeowners in the worst-case scenario; should the original installing contractor cease to trade and a defect with the installation appears. Having an IBG means that the homeowner can claim against the policy to rectify the faults, often saving the homeowner’s thousands of pounds. As IBGs form an insurance policy, it is vital that the policy documents get to the homeowner. This is done via the Quality Assured National Warranties (QANW) website where their members (the contractors who supply the services) enter the homeowner details. For this purpose, QANW have been using Fetchify’s Postcode Lookup for the last 12 years as a tool for their members to accurately register addresses of properties they are working on in order for QANW to post the policy documents.


The challenges


Every address that the contractor enters into the QANW website needs to be accurate and properly-formatted. They use a third party to print their envelopes and need to ensure that no addresses are rejected as being inaccurate. They had to find a solution that enabled their members to quickly and accurately enter addresses.


"It actually saves us money for postage because we don’t get any rejections, and then we are not having to resend."


How Fetchify helps


Fetchify is a pioneer in SaaS address lookup and data validation solutions and offers a range of five data verification solutions. As QANW operates wholly in the UK, Fetchify’s Postcode Lookup tool is ideal for their needs. It uses a well-established system that guides the member to enter the correct details, prompting with addresses. As the data backing Postcode Lookup is the Royal Mail PAF, it ensures that the address is in alignment with all local postage formats.


The key benefits to QANW and their online members and users are:


  • Accurate address data, correctly formatted, for the entirety of the UK
  • Easily recognisable interface for their members to use
  • Peace of mind to members that the policy will go to their client


Results, return on investment and future plans


QANW invested in Postcode Lookup 12 years ago to cut back on address errors. The result is cost savings by cutting back on returns and resending of policies. Time is also saved by having the insurance policy addressed to the right person, the first time.


The easy to install plugin was installed in their online portal so that their members had an easier and guided method of entering accurate addresses. QANW can continue to focus on ensuring that the homeowners receive the protection they need.


"It is vital that we get names and addresses correct in order for insurance policies to be delivered promptly to policy holders."

About Fetchify


Fetchify’s address lookup and data validation platforms cover more than 250 countries, and increases customer conversion with the fastest, most accurate customer data capture. Fetchify’s flagship products – Address Auto Complete and Postcode Lookup – reduce friction at the checkout, and also significantly increase the number of successful deliveries. Founded in 2008, Fetchify processes millions of data transactions every day for clients ranging from startups to established high-street names, and offers a full suite of data validation tools, including phone, email and bank, too.

June 30, 2025
An article in Ecommerce News recently put a number to something every online retailer dreads: lost parcels. In Q4 2024 alone, European ecommerce retailers lost €500 million in revenue due to 3.72 million undelivered parcels. That’s roughly €145 per parcel in direct and indirect logistics costs. And while the official rate of “lost” parcels is just 0.06%, the reality – accounting for misdelivery, theft, and reporting gaps – is likely closer to 0.7%. That’s 1 in every 143 parcels. The Hidden Costs of a 'Lost' Delivery For enterprise-scale ecommerce operations, the implications scale fast: Lost product and packaging costs Repeat fulfilment and reverse logistics Customer service team time and refunds Increased churn and checkout abandonment Damage to brand reputation and online reviews So Why Are Parcels Going Missing? Many issues originate in the last mile of the delivery process. The root cause is often poor data quality: Incomplete or inaccurate delivery addresses captured at checkout Manual amendments to address fields by warehouse or courier staff Ambiguous delivery locations (e.g., "front porch") Lack of precise geolocation data for drop-off Inadequate or unverifiable proof of delivery Some losses are unavoidable, but most stem from gaps in ecommerce data validation and fulfilment process transparency. What Retailers Can Control with Smart Logistics Data While you can’t eliminate theft or accidents, you can reduce missed deliveries and failed first attempts through better data validation and delivery insights: Real-Time Address Validation at Checkout Fetchify’s ecommerce address validation tools connect directly with official data sources including Royal Mail PAF and the Multiple Residence dataset. This ensures accurate delivery details for apartment blocks, HMOs, student housing, and more. Unlike generic autocomplete tools, this is verified delivery point data. Rooftop-Accurate Geocoding for Pinpoint Delivery Fetchify’s Rooftop Geocodes assign precise latitude and longitude to verified addresses – helping carriers reach the exact doorstep, not just the postcode centroid. Proof of Delivery with Location and Time Stamping Our data solutions integrate seamlessly with POD technologies, supporting timestamped, geo-tagged delivery images. Customers can also submit geo-located photos during disputes, enabling faster, fairer resolutions. Map-Based Address Confirmation for Shoppers By embedding a zoomed-in map in the checkout process, ecommerce brands allow customers to visually confirm their delivery location. This prevents ambiguous or misentered addresses from the start. Audit Trails and Address Change Tracking Fetchify tracks address field edits and changes across the fulfilment chain, helping to pinpoint where a delivery went wrong and maintain data accountability. Marginal Gains. Major Ecommerce Impact. Smart logistics and address data validation might only reduce parcel loss by fractions of a percent – but the impact is huge: A 0.1% improvement = thousands of saved parcels = millions in recovered revenue Fewer failed deliveries = less pressure on customer support teams Accurate addresses = better first-time delivery success and lower last-mile costs Conclusion: Delivery Accuracy is a Data Challenge Lost parcels aren’t just a logistics challenge. They’re a symptom of poor data validation in ecommerce. From checkout to doorstep, the journey must be powered by precise, verified data. Fetchify helps online retailers solve this problem with address validation, geolocation, and enhanced fulfilment transparency. If you want to stop asking “Whose front door is this?” – start with smarter ecommerce data. Want to improve delivery success and reduce failed parcels? Contact Fetchify to book your free address data health check.
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