Why your customer support team needs Address Validation

You may be asking why you’d need an address lookup and autocomplete system in your CRM. Allow us to indulge for a moment.


Salesforce and other CRM platforms place a priority on speed and usability. Fast and simple-to-use features help to keep customers satisfied and, as a result, could bring about more sales. Adopting an address lookup and validation system allows your customers and customer service team to input accurate data in as few taps and clicks as possible. Let’s take a closer look at the benefits of Fetchify’s address lookup feature… we guarantee it’s worth the read.


What is an address check and validation API?


Fetchify’s address lookup allows you to verify, repair, and update shipping addresses in your CRM. This provides a valuable experience, resulting in satisfied customers and increased sales. The address validation tool checks your customers’ addresses at point of entry and auto-fills the form with a certified and correctly formatted match, based on accurate data from Royal Mail, USPS, and other leading global address suppliers.


This address auto-complete product saves the customer and your support team time, making phone calls and visits to your site more enjoyable and encouraging return visits. In your CRM, the tool allows your team to enter customer data quickly and accurately, and also to search your database by accurate addresses, making customer service phone calls quicker and easier.


Why should you validate addresses?


There are several reasons why validation is not only important, but paramount, to business success and reputation. Having a proper address validation system not only brings peace of mind to customers but to distributors, too. Fetchify aims to:


  • Validate shipping addresses – correct mistakes and errors in address input, with a properly formatted and validated shipping address at checkout, and auto-update orders before shipment. The post-checkout address validation tool for Shopify Standard-Advanced also alerts buyers that an error was fixed prior to the item being shipped.


  • Reduce failed shipments – the automated input of accurate address data from Royal Mail, US Postal Service, and other leading sources reduces the chances of unsuccessful deliveries and returns.


  • Improve operations – reduce administration and costs by reducing shipment complaints and increasing customer satisfaction. Customer phone calls are also streamlined with easy and accurate data retrieval in your back-office system.


With proper addresses in place and fewer unsuccessful deliveries or returns, there’s less chance of customer complaints and other issues, leaving you with plenty of time to look after current and potential customers, as well as maintaining a smooth internal operation.


Why Fetchify?


This real-time address verification tool is powered by the market’s most comprehensive global location data and has proved effective and efficient for customers, to optimise form entry, checkout flow and increase conversion. Other benefits include:


  • Improve data quality – customers may search for and rapidly validate their address in your online checkout, enhancing user experience, lowering cart abandonment rates, and ensuring precise delivery information.


  • Increased conversions – Fetchify’s address lookup tool has helped numerous businesses improve website usability and reduce cart or form abandonment rates by making it easier to enter address information.


  • Save admin time – integrated into your CRM, Fetchify’s data validation tools will save your customer service team valuable time, inputting customer data efficiently and accurately.


  • Easy integration – our address verification solution captures, parses, standardises, verifies, cleans and formats address data using a single, simple-to-integrate API.


Here at Fetchify, our expert teams have a proven track record of helping a wide variety of businesses from ecommerce to finance, non-profit to hospitality. Get in touch with us today and one of our dedicated team members will be happy to help.

About Fetchify


Fetchify’s address lookup and data validation platforms cover more than 250 countries, and increases customer conversion with the fastest, most accurate customer data capture. Fetchify’s flagship products – Address Auto Complete and Postcode Lookup – reduce friction at the checkout, and also significantly increase the number of successful deliveries. Founded in 2008, Fetchify processes millions of data transactions every day for clients ranging from startups to established high-street names, and offers a full suite of data validation tools, including phone, email and bank, too.

By Cristina Butanescu July 15, 2025
“The migration from Fetchify to Shopify was smooth and well-managed. The credit transfer process was clearly explained and completed efficiently, and ongoing account support by our Account Manager has been responsive and helpful throughout. It’s been a very positive experience overall.” – Anthony Stodart, Managing Director
June 30, 2025
An article in Ecommerce News recently put a number to something every online retailer dreads: lost parcels. In Q4 2024 alone, European ecommerce retailers lost €500 million in revenue due to 3.72 million undelivered parcels. That’s roughly €145 per parcel in direct and indirect logistics costs. And while the official rate of “lost” parcels is just 0.06%, the reality – accounting for misdelivery, theft, and reporting gaps – is likely closer to 0.7%. That’s 1 in every 143 parcels. The Hidden Costs of a 'Lost' Delivery For enterprise-scale ecommerce operations, the implications scale fast: Lost product and packaging costs Repeat fulfilment and reverse logistics Customer service team time and refunds Increased churn and checkout abandonment Damage to brand reputation and online reviews So Why Are Parcels Going Missing? Many issues originate in the last mile of the delivery process. The root cause is often poor data quality: Incomplete or inaccurate delivery addresses captured at checkout Manual amendments to address fields by warehouse or courier staff Ambiguous delivery locations (e.g., "front porch") Lack of precise geolocation data for drop-off Inadequate or unverifiable proof of delivery Some losses are unavoidable, but most stem from gaps in ecommerce data validation and fulfilment process transparency. What Retailers Can Control with Smart Logistics Data While you can’t eliminate theft or accidents, you can reduce missed deliveries and failed first attempts through better data validation and delivery insights: Real-Time Address Validation at Checkout Fetchify’s ecommerce address validation tools connect directly with official data sources including Royal Mail PAF and the Multiple Residence dataset. This ensures accurate delivery details for apartment blocks, HMOs, student housing, and more. Unlike generic autocomplete tools, this is verified delivery point data. Rooftop-Accurate Geocoding for Pinpoint Delivery Fetchify’s Rooftop Geocodes assign precise latitude and longitude to verified addresses – helping carriers reach the exact doorstep, not just the postcode centroid. Proof of Delivery with Location and Time Stamping Our data solutions integrate seamlessly with POD technologies, supporting timestamped, geo-tagged delivery images. Customers can also submit geo-located photos during disputes, enabling faster, fairer resolutions. Map-Based Address Confirmation for Shoppers By embedding a zoomed-in map in the checkout process, ecommerce brands allow customers to visually confirm their delivery location. This prevents ambiguous or misentered addresses from the start. Audit Trails and Address Change Tracking Fetchify tracks address field edits and changes across the fulfilment chain, helping to pinpoint where a delivery went wrong and maintain data accountability. Marginal Gains. Major Ecommerce Impact. Smart logistics and address data validation might only reduce parcel loss by fractions of a percent – but the impact is huge: A 0.1% improvement = thousands of saved parcels = millions in recovered revenue Fewer failed deliveries = less pressure on customer support teams Accurate addresses = better first-time delivery success and lower last-mile costs Conclusion: Delivery Accuracy is a Data Challenge Lost parcels aren’t just a logistics challenge. They’re a symptom of poor data validation in ecommerce. From checkout to doorstep, the journey must be powered by precise, verified data. Fetchify helps online retailers solve this problem with address validation, geolocation, and enhanced fulfilment transparency. If you want to stop asking “Whose front door is this?” – start with smarter ecommerce data. Want to improve delivery success and reduce failed parcels? Contact Fetchify to book your free address data health check.
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