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Why your customer support team needs Address Validation

Laura Lutener

You may be asking why you’d need an address lookup and autocomplete  system in your CRM. Allow us to indulge for a moment. Salesforce and other CRM platforms place a priority on speed and usability. Fast and simple-to-use features help to keep customers satisfied and, as a result, could bring about more sales. Adopting an address lookup and validation system allows your customers and customer service team to input accurate data in as few taps and clicks as possible. 

Let’s take a closer look at the benefits of Fetchify’s address lookup feature…we guarantee it’s worth the read.

What is an address check and validation API?

Fetchify’s address lookup allows you to verify, repair, and update shipping addresses in your CRM. This provides a valuable experience, resulting in satisfied customers and increased sales. The address validation tool checks your customers’ addresses at point of entry and auto-fills the form with a certified and correctly formatted match, based on accurate data from Royal Mail, USPS, and other leading global address suppliers.

This address auto-complete product saves the customer and your support team time, making phone calls and visits to your site more enjoyable and encouraging return visits. In your CRM, the tool allows your team to enter customer data quickly and accurately, and also to search your database by accurate addresses, making customer service phone calls quicker and easier.

Why should you validate addresses? 

There are several reasons why validation is not only important, but paramount, to business success and reputation. Having a proper address validation system not only brings peace of mind to customers but to distributors, too. Fetchify aims to:

Validate shipping addresses
Correct mistakes and errors in address input, with a properly formatted and validated shipping address at checkout, and auto-update orders before shipment. The post-checkout address validation tool for Shopify Standard-Advanced also alerts buyers that an error was fixed prior to the item being shipped.

Reduce failed shipments
The automated input of accurate address data from Royal Mail, US Postal Service, and other leading sources reduces the chances of unsuccessful deliveries and returns.

Improve operations
Reduce administration and costs by reducing shipment complaints and increasing customer satisfaction. Customer phone calls are also streamlined with easy and accurate data retrieval in your back-office system. 

With proper addresses in place and fewer unsuccessful deliveries or returns, there’s less chance of customer complaints and other issues, leaving you with plenty of time to look after current and potential customers, as well as maintaining a smooth internal operation. 

Why Fetchify?

This real-time address verification tool is powered by the market’s most comprehensive global location data and has proved effective and efficient for customers, to optimise form entry, checkout flow and increase conversion. Other benefits include:
  • Improve data quality: Customers may search for and rapidly validate their address in your online checkout, enhancing user experience, lowering cart abandonment rates, and ensuring precise delivery information.
  • Increased conversions: Fetchify’s address lookup tool has helped numerous businesses improve website usability and reduce cart or form abandonment rates by making it easier to enter address information.
  • Save admin time: Integrated into your CRM, Fetchify’s data validation tools will save your customer service team valuable time, inputting customer data efficiently and accurately.
  • Easy integration: Our address verification solution captures, parses, standardises, verifies, cleans and formats address data using a single, simple-to-integrate API.

Why Fetchify?

Here at Fetchify, our expert teams have a proven track record of helping a wide variety of businesses from ecommerce to finance, non-profit to hospitality. Get in touch with us today and one of our dedicated team members will be happy to help.

About Fetchify

We are a pioneer in SaaS address lookup and data validation solutions. We process millions of data transactions each day for thousands of clients ranging from small e-commerce startups to large household brands such as Heinz and RBS. Our flagship products Address Auto-Complete and Postcode Lookup reduce friction on checkouts, leading to increases in conversion rate of up to 40%, and helps reduce failed deliveries by as much as 75%. Since launching in 2008, we have differentiated by our ease of integration and exceptional support.