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With a 40% increase in mobile basket conversion, Fetchify helps This Works sleep easy

"Mobile conversion is up at least 40% versus the prior period. Basket abandonment has reduced and it’s reduced at exactly that point in the checkout that Fetchify has been inserted – Head of eCommerce."

Established in 2004, This Works is a skincare and wellness brand, perhaps best known for its most popular product – “Deep Sleep Pillow Spray”.


They are a multichannel business with a presence in lots of high street retailers such as Marks & Spencers and John Lewis and have seen exceptional growth over recent years.


Unsurprisingly, the last 12 months has seen a major focus on their direct to consumer business via thisworks.com which the brand see as their flagship store and the best representation of their brand. With this focus on eCommerce, they re-platformed their store to Shopify Plus in 2020 and also launched six new online storefronts.


Having observed that they were getting a lot of basket abandonments, especially for their increasing mobile traffic, This Works opted to install Fetchify’s Postcode Lookup after a recommendation by their design agency Vervaunt.


Our aim at Fetchify is to help your online customers to enter addresses correctly and quickly. For This Works this means:


  • Basket conversion increased as checkout friction reduced
  • Mobile conversion especially improved with better UX
  • An intuitive technology that This Works have seamlessly rolled out over all websites


The challenges


This Works wanted to improve their checkout flow. It was clear that basket abandonment was a major issue. Reducing this drop-off at the checkout stage was vital for company growth.


Of particular concern to This Works was a bigger proportion of mobile users abandoning the checkout while this sector of their traffic was growing. A problem in the original checkout UX was identified with customers finding filling out their addresses to be cumbersome and fiddly on mobile devices even though This Works had been using an address lookup system from another supplier. 


"Analytics gives us the granularity to look at where consumers were dropping off. The evidence is that everything has now flipped in the right direction and Fetchify has been a key part of the checkout improvement."


How Fetchify helps


Fetchify is a pioneer in SaaS address lookup and data validation solutions and offers a range of data verification solutions.


This Works opted for Postcode Lookup, an easy to install and easy to use plugin for Shopify Plus, that guides online users in address entry. It speeds the filing of addresses in a way that customers instantly recognise and feel at ease with. It reduces the keystrokes required to fill in an address by up to 80% reducing any friction in the checkout process.


This Works wanted an address lookup and validation service that would provide the following to support basket checkout completions:


  • Seamless integration with their Shopify Plus based websites
  • An intuitive technology that would not confuse users
  • A helpful customer service and technical help team to access, if and when required
  • A slick system that would deliver a better customer experience


Results, return on investment and future plans


Along with other eCommerce focused stores, This Works saw an increase in online traffic and interest in their products during the Covid Pandemic. There was also a general gravitation towards mobile use, and this was exposing an issue with purchase completion and basket abandonment.


After identifying that the address completion on forms was leading to basket abandonment, This Works installed Fetchify Postcode Lookup. They immediately saw an increase of purchase completions across their site, with a remarkable increase of 40% on mobile. 


"The base technology is intuitive and all of the other things that you would look for in the checkout: The way that it fits in with the customer experience is seamless."


This Works were also impressed with what they called the 'human element' – the Fetchify team’s willingness to understand their needs and welcome feedback in terms of what they required – something they had not experienced with their previous address lookup supplier. 


"Your team have been extremely helpful, although we haven’t had much correspondence due to the fact the technology has been working so well. Often in the world of apps and software integration you lose that human element – we certainly did with our previous supplier."

About Fetchify


Fetchify’s address lookup and data validation platforms cover more than 250 countries, and increases customer conversion with the fastest, most accurate customer data capture. Fetchify’s flagship products – Address Auto Complete and Postcode Lookup – reduce friction at the checkout, and also significantly increase the number of successful deliveries. Founded in 2008, Fetchify processes millions of data transactions every day for clients ranging from startups to established high-street names, and offers a full suite of data validation tools, including phone, email and bank, too.

15 Apr, 2024
Have your customers ever ordered something online and eagerly awaited its arrival, only to discover it was lost or delivered to the wrong address? It can be frustrating and time-consuming to deal with failed deliveries, and it's an issue that affects both customers and businesses. In fact, Citizens Advice recently reported that over 13 million people faced a delivery problem with the last parcel they received. But what if we told you that many of these issues could be prevented simply by using an address lookup software at checkout? It's true – if someone inputs the correct address at checkout, there will be fewer delivery failures. This is because delivery companies rely on accurate address information to deliver packages to the correct location. When a package is delivered to the wrong address, it not only causes frustration for the customer but also results in a loss for your business. That's where address lookup and data validation products come in. Another report by Channel X revealed that 12% of UK residents experience missing parcels, and a third of UK residents reported concerns about sending or receiving parcels due to loss or theft. By using a reliable postcode lookup and data validation service like Fetchify, you can minimise these risks and provide your customers with a better experience. Why entering the correct address at checkout is crucial Entering the correct address at checkout is crucial to ensuring a smooth delivery process. When a customer inputs an incorrect or incomplete address, it can lead to a range of problems that can cause delivery failure. For example, if a customer accidentally inputs the wrong postal code or street name, the courier may not be able to find the correct address and may end up delivering the package to the wrong location. Additionally, incomplete addresses can also cause problems. If a customer forgets to input their apartment or unit number, the courier may not be able to deliver the package to the correct recipient. Incomplete addresses can also lead to packages being returned to the sender if the courier is unable to deliver the package to the intended recipient. However, with the integration of address finder software at checkout, many of these issues could be prevented simply by ensuring accurate address input. Delivery failures caused by incorrect or incomplete addresses can lead to a range of negative consequences. The package may be delayed or lost, which can result in frustration and dissatisfaction for the customer. It can also result in additional costs for the merchant or courier, who may need to resend the package or refund the customer. Ultimately, delivery failures can damage your reputation and result in lost business. Ensuring that customers enter accurate and complete addresses at checkout is essential for reducing delivery failures. Address lookup and data validation software play a pivotal role in this process. By integrating these products into the checkout process, you can automatically validate and correct customer addresses in real-time, ensuring that the correct information is captured and reduce the risk of delivery failures. Merchants can leverage postcode lookup and data validation products to ensure accurate and complete address information is captured during the checkout process, reducing the risk of delivery failure and improving customer satisfaction. How losses are reduced with accurate address lookup at checkout When online customers enter correct delivery addresses at checkout, it can lead to several benefits that help businesses reduce losses. Here are a few ways this can happen: Fewer failed deliveries When the customer's address is correct, it’s more likely that the delivery will be successful. This means that the package won’t need to be returned to the seller due to an incorrect or incomplete address, reducing the risk of failed deliveries. Reduced shipping costs Failed deliveries can be expensive for businesses, as you may need to pay for the package to be shipped back and then re-shipped to the customer once the correct address is obtained. By integrating an address finder tool and reducing the number of failed deliveries, you can save on these extra shipping costs. Improved customer satisfaction When a customer receives their package on time and without any issues, it can lead to increased satisfaction and loyalty. In contrast, failed deliveries can result in frustrated customers, negative reviews, and a damaged reputation. By incorporating a postcode lookup software and ensuring that the customer's address is correct, you can improve the overall experience for the customer and reduce the risk of negative feedback. Reduced fraud risk Correct addresses can also help reduce the risk of fraud. By validating the customer's address at checkout using an address finder tool, businesses can ensure that the package is being shipped to an existing address. This can help prevent fraudulent orders and reduce the risk of chargebacks. In a nutshell, entering correct delivery addresses at checkout can lead to significant benefits for both businesses and customers. The Fetchify difference Fetchify offers fast, accurate and intuitive customer data verification software to help businesses save time, work even smarter and deliver a superb customer experience. Data verification products help you reduce failed deliveries and boost checkout conversion, too. These are also easy to integrate with most leading business software platforms through plug-and-play integrations – such as Magento, BigCommerce, and WooCommerce. This means that businesses can easily incorporate Fetchify's products into their existing systems without having to make significant changes to their workflow. Failed deliveries can be a significant issue for businesses, resulting in lost revenue and frustrated customers. However, by using address finder and data validation software like Fetchify, businesses can ensure that their customers' addresses are accurate, reducing the possibility of failed deliveries. With easy integration with a variety of platforms, it's a solution that's accessible to businesses of all sizes. We process millions of data transactions weekly for thousands of clients, from small e-commerce start-ups to large household brands such as LG, Heinz and RBS. Our flagship products, Address Lookup and UK Postcode Lookup , reduce friction at checkout, leading to increases in conversion rates, and help reduce failed deliveries and customer frustration. We enjoy global coverage in over 250 countries, with businesses from various industries benefiting from our address finder offering. If you’re looking to boost conversion rates, eliminate failed deliveries, minimise human errors, and provide a seamless experience for customers on your platform, then look no further than the experts in customer address data validation and postcode lookup solutions – Fetchify. The best part is you can try out our 14-day Free Trial before committing to our services. Our excellent technical and customer support team is on hand to answer your burning questions. Make sure to Get in Touch and experience the Fetchify difference – like thousands of e-commerce businesses around the globe.
08 Apr, 2024
As an online business owner, you know how important it is to capture accurate customer data during the checkout process. Not only does it help with shipping and billing, but it can also help with marketing efforts in the future. However, manually entering information can be a hassle, and even minor typos can lead to failed transactions and lost sales. E-commerce entrepreneurs know how important it is to have a smooth and seamless checkout process. The last thing you want is for potential customers to abandon their carts due to a cumbersome and frustrating checkout experience. One of the most significant factors that can cause customers to abandon their carts is the hassle of filling out long and complicated forms during checkout. This is where Fetchify’s address lookup and data validation solutions come in to play. Fetchify can help increase checkout conversions with its range of fast, accurate and intuitive data verification products. With various integrations for the leading eCommerce, CRM, and software platforms, streamlining your checkout process couldn’t be simpler. Our software products include global address auto-complete, UK postcode lookup, geocodes, eircodes as well as phone, bank, and email address validation – ensuring that the customer data you collect is accurate and up-to-date. Let’s dive into some details of how Fetchify can help to increase your web conversions. Reduce the Hassle of Form Entry We all know how tedious it can be to fill out long checkout forms, especially on mobile devices. With our address finder , you can reduce keystrokes by up to 90%, making the checkout process faster and easier for your customers. Not only does this save your customers’ time, but it also reduces frustration and increases the chances of completing a purchase. Fetchify’s address lookup helps businesses capture the most accurate addresses at checkout while reducing the time and effort it takes for customers to enter their address information, resulting in faster and more accurate order fulfilment, reduced cart abandonment rates, and increased customer satisfaction. Validate Email Addresses Email marketing is an important part of any business’s marketing strategy, but it’s only effective if the email addresses are correct. Fetchify’s email address validation helps ensure that the email addresses collected during the checkout process are accurate and valid. This reduces the likelihood of bounced emails and increases the chances of successful email marketing campaigns. By reducing friction through email address validation, streamlining the checkout process, and ensuring accurate customer data capture, we help increase conversions in the checkout process. Every sale, and all increases in your conversion rate can have a significant impact on your bottom line. Reduce Friction and Human Errors Friction in the checkout process can be a major barrier to completing a sale. Our address lookup and data validation products help to reduce friction by streamlining the checkout process , making it easier for customers to complete their purchases. The less friction there is, the more likely customers will complete their purchase and become repeat customers. Fetchify’s address verification software uses real-time address finder and geocoding to help customers quickly and easily fill out their address information during checkout – thus reducing friction effortlessly. When a customer starts typing their address into the form, our address verification software suggests, in real-time, complete and verified addresses. This allows customers to select their address from a dropdown menu instead of typing it out manually – lowering the likelihood of human error like typos, missing characters and abbreviation. Purchase Faster with Address Lookup In today’s fast-paced world, every second counts, especially when it comes to making a purchase online. A slow and tedious checkout process can lead to frustration and cart abandonment, ultimately affecting your business’s bottom line. Time really is of the essence when it comes to completing an online purchase. Fetchify’s address verification and data validation products can help speed up the checkout process, reducing the chances of cart abandonment. The faster the checkout process, the more likely customers are to make a purchase. Manually entering an address during checkout can be time-consuming and frustrating for customers. Our address finder functionality reduces the number of keystrokes required to enter an address. This will ensure that customers can quickly and easily find their address and complete the form with just a few clicks. With Fetchify, you can reduce the time it takes for your customers to enter their details during checkout, ultimately leading to a faster purchasing process. Speed of Checkout vs Conversion Rate The Baymard Institute found that on average, an e-commerce cart abandonment rate is about 70%. The study found that among the top reasons for cart abandonment, a lengthy and complicated checkout process was a leading cause. A study by Google revealed that 53% of mobile site visitors would leave a page that takes longer than three seconds to load. A slow checkout process can be a major contributor to this and negatively affect conversion rates. This is further illustrated by research conducted by Kissmetrics, who discovered that every one-second delay in page load time could result in a 7% reduction in conversions. Essentially, these studies reveal that even small improvements to the checkout process can significantly impact sales – the longer it takes for a customer to complete a purchase, the more likely they are to abandon their cart. Fetchify’s address finder and other data validation products like email address validation can help speed up the checkout process, reducing the chances of cart abandonment and increasing conversion rates. The Fetchify difference With global e-commerce sales projected to reach over $6.9 trillion by 2025, online businesses that can streamline their checkout process are likely to see significant revenue gains through increased conversions. It is clear that a faster and simpler checkout process can be a major driver of sales and conversions for e-commerce businesses. By using a service like ours to streamline the address verification and data validation process, businesses can significantly reduce the time it takes for customers to complete their purchases and improve the overall checkout experience. Reducing the time it takes for customers to enter their information will undoubtedly improve your conversion rate and ultimately boost your sales. Your business will benefit from a more efficient and precise user journey, with happier customers, a greater rate of successful deliveries, and a remarkable increase in sales from returning customers. We process millions of data transactions weekly for thousands of clients, from small e-commerce start-ups to large household brands such as LG, Heinz and RBS. Our flagship products, address lookup and UK postcode lookup , reduce friction on checkouts, leading to increases in conversion rates, and help reduce failed deliveries and customer frustration. Moreover, with our email address verification , you can improve the quality of your data and prevent invalid or incomplete account registration. We are proud to offer fit-for-purpose plug-and-play integrations with most leading business software platforms. We enjoy global coverage in over 250 countries, with businesses from various industries benefiting from our address verification offering. If you’re looking to boost conversion rates, eliminate failed deliveries, minimise human errors, and provide a seamless experience for customers on your platform, then look no further than the experts in customer data validation and address finder solutions – Fetchify. The best part is you can try out our 14-day free trial before committing to our services. Our excellent technical and customer support team is on hand to answer your burning questions. Make sure to get in touch and experience the Fetchify difference – like thousands of e-commerce businesses around the globe.
Workplace Depot Warehosue
19 Sep, 2023
"I don’t think we could be without Fetchify now. It’s an essential part of our business – particularly as we grow." – Steve Needham, Purchasing Manager
Hockey match
19 Sep, 2023
"Fetchify makes the checkout process so much quicker. You know how impatient people are and every time they go to a checkout and have to type everything out you risk losing them. " – Jamie Harvey, Managing Director
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