Fetchify helps leading credit card payment machines supplier collect accurate client data

"Easy to set up and easy to use. The pricing is clear and not overcomplicated. It does what it needs to and we like it. It was very easy to add bank account, email and phone validation."

The client is a leading credit card payment machine supplier in the UK, established in 2013. They provide credit card machines and payment solutions to small and medium businesses such as hairdressers and garages.

Partnering with one of the UK’s major financial institutions, their solutions provide complete security and the latest card processing technology. Fetchify provides a full suite of address lookup and data validation solutions in the client’s application forms. Accurate customer data is essential for the secure processing of financial data. Our aim at Fetchify is to help your online customers to enter their details correctly and quickly.

For a credit card processing business is means:

• Postal addresses, phone numbers, email addresses and bank account details validated against gold standard data sources
• Quick and easy integration for the development of new products
• Accurate and user-friendly validation interface with a clear “data-valid” indicator for their customers

The challenges

Before the pandemic, the client operated mostly by going to meet business owners in person to get them signed up for the credit card processing service and would take all their details manually. With COVID 19, face to face meetings became impossible for a time and continue to be less popular than before. So, the client set up an online solution that allows customers to sign themselves up remotely.

As with all processing of financial data and payment applications, anti-money laundering and anti-fraud checks are essential. But these can be lengthy and costly, so it is vital for the client that as much as possible of the customer data they submit is verified at point of entry to save time and money.

Initially the client used Fetchify for postcode lookup and another solution provider for their phone and email validation. They consolidated all of their validation tools over to Fetchify, enjoying its ease of installation to their Formstack forms, its ease of use and the fact that all the validation is controlled in one account. Also, they found Fetchify’s visual confirmation of accurate data – the green tick – appealing and seamless within their application form.

"We use Fetchify because it is very simple to implement. We just dropped the JavaScript codes into Formstack, it’s seamless."

How Fetchify helps

Fetchify is a pioneer in SaaS address lookup and data validation solutions and offers a range of data verification solutions.

The credit card processing business requires accurate customer details in the applications they submit to their financial institution partner in order to allow their customers to take card payments. Fetchify is integrated into their Formstack application form. The client uses UK Postcode Lookup to search and verify postal addresses as well as phone number validation, email address validation and UK bank account validation services.

The client runs further checks and requires more detailed information including copies of bank statements, but the initial verification of bank account details in particular, helps to catch mistakes and ensures applicants don’t enter dummy data.

Fetchify provides a simple plugin for Formstack which delivers these benefits:

• An easy to install plugin with UK only or international address lookup capability
• Accurate address data updated daily
• Streamlined forms for address entry and data validation
• Real time data validation and visual feedback cues for phone numbers email addresses and bank account details

Results, return on investment and future plans

Using Postcode Lookup and Fetchify’s suite of data validation tools during registration saves the client time and money on the application process of each customer. By ensuring that only real and accurate contact information and banking details are collected, the extensive background checks required for payment processing are more efficient and less likely to be rejected.

With the rise of cashless transactions, the client is developing a new solution allowing small business owners such as nannies, dog walkers, window cleaners etc to accept card payments via an app on their mobile phones. This allows businesses that have traditionally taken cash to continue doing business without needing a full VAT credit card payment machine and printer.

When this new project is launched, the service provided by Fetchify will be even more vital. No matter the size of the customer’s business, whether a sole trader or a larger enterprise, the anti-money laundering etc checks run by financial institutions are still extensive. So it is essential to make the parts of the process that our client can control as seamless as possible to handle the increased traffic smoothly and efficiently.

"Fetchify a good partner to have. The products perform well, they are fast, there are no delays and it allows us to engage with our customers more effectively."