Could you be losing customers with an out of date address verification system?
- Laura Lutener
Hundreds of thousands of UK homeowners are alienated by online shops with out of date address verification systems.
Anyone who has moved into a new build home will know the headache that comes in the first few weeks of online shopping when you get to the checkout, ready to buy your new kettle and matching toaster, and are told that your address doesn’t exist! Shockingly, this will affect over 200,000 new homeowners each year.
When new homes are built, they are usually registered with the Royal Mail’s Postcode Address File (PAF) shortly before they are completed and the new owner gets their keys, however, it can take a lot of companies weeks, or sometimes months, to update their address validation database.
This is not only frustrating but worrisome. Shrewd online shoppers will know that they can manually input their address, but those who may not be as savvy when it comes to the world wide web might be left with the incorrect notion that their parcel is undeliverable. Or worse, your customer might incorrectly enter their address, typing 22 instead of 2 Church Lane, and it might actually be delivered to Dorothy down the street!
Merchants with Fetchify’s Address Auto-Complete will never have to worry. We update our database to align with PAF daily, ensuring that no addresses are left behind, ever!
Accurate address validation isn’t just important for eCommerce, it affects the public sector and financial services in a big way. Without accurate customer data, a bill can end up at the wrong house. Small errors in address validation can have a knock-on effect, causing lost packages, wasted postage, and decreased customer satisfaction.
Fetchify helps to cut out the margin for error. Our Address Auto-Complete API allows you to search for any UK address by typing in just a few characters.
Address Auto-Complete is a global address search solution that combines the data from PAF with our other worldwide databases. When customers begin to type into the address field, Fetchify will automatically search millions of addresses and return a list of suggested matches.
Don’t let another address be entered incorrectly! Fetchify’s full range of data validation services are available to try free for 14 days or 100 lookups.
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About Fetchify
We are a pioneer in SaaS address lookup and data validation solutions. We process millions of data transactions each day for thousands of clients ranging from small e-commerce startups to large household brands such as Heinz and RBS. Our flagship products Address Auto Complete and Postcode Lookup reduce friction on checkouts, leading to increases in conversion rate of up to 40%, and helps reduce failed deliveries by as much as 75%. Since launching in 2008, we have differentiated by our ease of integration and exceptional support. We provide a full suite of data validation solutions including Phone Validation, Email Validation, UK Bank Validation, and Data Cleansing.
