Fetchify helps Cadet Direct improve conversions, reduce incorrect addresses and reduce dispatch costs

"Our customer website conversions and our customer satisfaction have rocketed with Fetchify’s Address Auto-Complete." – James Munday Managing Director

Cadet Direct is a growing multi-store business whose main site supplies sea and air cadet uniforms and accessories, generating a significant volume of international postage activity.


Their second site www.survivalaids.com is aimed at military personnel and the survivalist community and they also run two additional brand sites www.planostore.com and www.creativeoptionsuk.com.


Their main challenge was errors in customer delivery address data submitted at checkout compounded by the use of browser autofill. Since the installation of Fetchify the address issues have been resolved generating cost savings and increasing customer satisfaction.


Fetchify helped Cadet Direct to achieve:


  • 20% increase in basket conversions
  • 100% decrease in incorrect addresses and failed deliveries
  • Increased efficiencies in our packaging and dispatch team


The challenges


Before working with Fetchify, Cadet Direct’s challenge was the number of wrong addresses that were entered by customers. As international shippers this was costly in terms of postage, returns and staff hire.


Browser Autofil functions compounded the issue as, although they are undoubtably effective in reducing form filling times, it became clear that the mapping of addresses to our forms was not always accurate and customers were not always spotting their mistakes. Simply choosing a different phone number could change the address details without the customer realising.


"Fetchify were easy to work with and they’ve made it possible for us to ensure that our customers were able to receive their products on time. We believe that the Fetchify address auto-complete solution has led to cost savings."


How Fetchify helps


Fetchify recognises the importance of getting addresses correct the first time around. Delivery expectations of customers challenge every e-commerce business. Fetchify makes it possible for e-commerce businesses to increase their efficiency and delivery timelines, decrease costs and achieve better commercial outcomes, even in an uncertain economy.


The key deliverables to Cadet Direct were:


  • Quick and easy set-up with a ready-made plugin for Magento
  • Helpful technical advice when required for a customised UX
  • Best quality data sourced compatible with couriers globally


Fetchify was recommended to Cadet Direct by their Magento design and development agency, R&W Media. Cadet Direct decided to use Fetchify’s Address Auto-Complete to utilise the daily updated address data for over 240 countries.


R&W Media integrated the prebuilt Magento plugin into the Cadet Direct sites quickly. They later worked with the Fetchify support team to add customisation to the out of the box plugin.


Results, return on investment and future plans


Cadet Direct found the benefits of using Fetchify Address Auto-Complete immediate. Basket conversions increased by 20% while fewer delivery issues has helped increase customer satisfaction with review ratings at 95%.


The main benefit has been improved delivery with their customer services team reporting a dramatic drop in the number of address related customer enquiries as soon as the system went live.


Staff efficiencies in the packing and dispatch operation have led to cost savings that have been reinvested into the business for further growth. Fetchify are exceptional.


"Everything just works out of the box and allowed seamless integration but when we wanted to customise our solution their team made things easy for us."

About Fetchify


Fetchify’s address lookup and data validation platforms cover more than 250 countries, and increases customer conversion with the fastest, most accurate customer data capture. Fetchify’s flagship products – Address Auto Complete and Postcode Lookup – reduce friction at the checkout, and also significantly increase the number of successful deliveries. Founded in 2008, Fetchify processes millions of data transactions every day for clients ranging from startups to established high-street names, and offers a full suite of data validation tools, including phone, email and bank, too.

June 30, 2025
An article in Ecommerce News recently put a number to something every online retailer dreads: lost parcels. In Q4 2024 alone, European ecommerce retailers lost €500 million in revenue due to 3.72 million undelivered parcels. That’s roughly €145 per parcel in direct and indirect logistics costs. And while the official rate of “lost” parcels is just 0.06%, the reality – accounting for misdelivery, theft, and reporting gaps – is likely closer to 0.7%. That’s 1 in every 143 parcels. The Hidden Costs of a 'Lost' Delivery For enterprise-scale ecommerce operations, the implications scale fast: Lost product and packaging costs Repeat fulfilment and reverse logistics Customer service team time and refunds Increased churn and checkout abandonment Damage to brand reputation and online reviews So Why Are Parcels Going Missing? Many issues originate in the last mile of the delivery process. The root cause is often poor data quality: Incomplete or inaccurate delivery addresses captured at checkout Manual amendments to address fields by warehouse or courier staff Ambiguous delivery locations (e.g., "front porch") Lack of precise geolocation data for drop-off Inadequate or unverifiable proof of delivery Some losses are unavoidable, but most stem from gaps in ecommerce data validation and fulfilment process transparency. What Retailers Can Control with Smart Logistics Data While you can’t eliminate theft or accidents, you can reduce missed deliveries and failed first attempts through better data validation and delivery insights: Real-Time Address Validation at Checkout Fetchify’s ecommerce address validation tools connect directly with official data sources including Royal Mail PAF and the Multiple Residence dataset. This ensures accurate delivery details for apartment blocks, HMOs, student housing, and more. Unlike generic autocomplete tools, this is verified delivery point data. Rooftop-Accurate Geocoding for Pinpoint Delivery Fetchify’s Rooftop Geocodes assign precise latitude and longitude to verified addresses – helping carriers reach the exact doorstep, not just the postcode centroid. Proof of Delivery with Location and Time Stamping Our data solutions integrate seamlessly with POD technologies, supporting timestamped, geo-tagged delivery images. Customers can also submit geo-located photos during disputes, enabling faster, fairer resolutions. Map-Based Address Confirmation for Shoppers By embedding a zoomed-in map in the checkout process, ecommerce brands allow customers to visually confirm their delivery location. This prevents ambiguous or misentered addresses from the start. Audit Trails and Address Change Tracking Fetchify tracks address field edits and changes across the fulfilment chain, helping to pinpoint where a delivery went wrong and maintain data accountability. Marginal Gains. Major Ecommerce Impact. Smart logistics and address data validation might only reduce parcel loss by fractions of a percent – but the impact is huge: A 0.1% improvement = thousands of saved parcels = millions in recovered revenue Fewer failed deliveries = less pressure on customer support teams Accurate addresses = better first-time delivery success and lower last-mile costs Conclusion: Delivery Accuracy is a Data Challenge Lost parcels aren’t just a logistics challenge. They’re a symptom of poor data validation in ecommerce. From checkout to doorstep, the journey must be powered by precise, verified data. Fetchify helps online retailers solve this problem with address validation, geolocation, and enhanced fulfilment transparency. If you want to stop asking “Whose front door is this?” – start with smarter ecommerce data. Want to improve delivery success and reduce failed parcels? Contact Fetchify to book your free address data health check.
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