Fetchify helps leading credit card payment machines supplier collect accurate client data

"Easy to set up and easy to use. The pricing is clear and not overcomplicated. It does what it needs to and we like it. It was very easy to add bank account, email and phone validation."

The client is a leading credit card payment machine supplier in the UK, established in 2013. They provide credit card machines and payment solutions to small and medium businesses such as hairdressers and garages.


Partnering with one of the UK’s major financial institutions, their solutions provide complete security and the latest card processing technology. Fetchify provides a full suite of address lookup and data validation solutions in the client’s application forms. Accurate customer data is essential for the secure processing of financial data. Our aim at Fetchify is to help your online customers to enter their details correctly and quickly.


For a credit card processing business is means:



The challenges


Before the pandemic, the client operated mostly by going to meet business owners in person to get them signed up for the credit card processing service and would take all their details manually. With COVID 19, face to face meetings became impossible for a time and continue to be less popular than before. So, the client set up an online solution that allows customers to sign themselves up remotely.


As with all processing of financial data and payment applications, anti-money laundering and anti-fraud checks are essential. But these can be lengthy and costly, so it is vital for the client that as much as possible of the customer data they submit is verified at point of entry to save time and money.


Initially the client used Fetchify for postcode lookup and another solution provider for their phone and email validation. They consolidated all of their validation tools over to Fetchify, enjoying its ease of installation to their Formstack forms, its ease of use and the fact that all the validation is controlled in one account. Also, they found Fetchify’s visual confirmation of accurate data – the green tick – appealing and seamless within their application form.


"We use Fetchify because it is very simple to implement. We just dropped the JavaScript codes into Formstack, it’s seamless."


How Fetchify helps


Fetchify is a pioneer in SaaS address lookup and data validation solutions and offers a range of data verification solutions.


The credit card processing business requires accurate customer details in the applications they submit to their financial institution partner in order to allow their customers to take card payments. Fetchify is integrated into their Formstack application form. The client uses UK Postcode Lookup to search and verify postal addresses as well as phone number validation, email address validation and UK bank account validation services.


The client runs further checks and requires more detailed information including copies of bank statements, but the initial verification of bank account details in particular, helps to catch mistakes and ensures applicants don’t enter dummy data.


Fetchify provides a simple plugin for Formstack which delivers these benefits:


  • An easy to install plugin with UK only or international address lookup capability
  • Accurate address data updated daily
  • Streamlined forms for address entry and data validation
  • Real time data validation and visual feedback cues for phone numbers email addresses and bank account details


Results, return on investment and future plans


Using Postcode Lookup and Fetchify’s suite of data validation tools during registration saves the client time and money on the application process of each customer. By ensuring that only real and accurate contact information and banking details are collected, the extensive background checks required for payment processing are more efficient and less likely to be rejected.


With the rise of cashless transactions, the client is developing a new solution allowing small business owners such as nannies, dog walkers, window cleaners etc to accept card payments via an app on their mobile phones. This allows businesses that have traditionally taken cash to continue doing business without needing a full VAT credit card payment machine and printer.


When this new project is launched, the service provided by Fetchify will be even more vital. No matter the size of the customer’s business, whether a sole trader or a larger enterprise, the anti-money laundering etc checks run by financial institutions are still extensive. So it is essential to make the parts of the process that our client can control as seamless as possible to handle the increased traffic smoothly and efficiently.


"Fetchify a good partner to have. The products perform well, they are fast, there are no delays and it allows us to engage with our customers more effectively."

About Fetchify


Fetchify’s address lookup and data validation platforms cover more than 250 countries, and increases customer conversion with the fastest, most accurate customer data capture. Fetchify’s flagship products – Address Auto Complete and Postcode Lookup – reduce friction at the checkout, and also significantly increase the number of successful deliveries. Founded in 2008, Fetchify processes millions of data transactions every day for clients ranging from startups to established high-street names, and offers a full suite of data validation tools, including phone, email and bank, too.

June 30, 2025
An article in Ecommerce News recently put a number to something every online retailer dreads: lost parcels. In Q4 2024 alone, European ecommerce retailers lost €500 million in revenue due to 3.72 million undelivered parcels. That’s roughly €145 per parcel in direct and indirect logistics costs. And while the official rate of “lost” parcels is just 0.06%, the reality – accounting for misdelivery, theft, and reporting gaps – is likely closer to 0.7%. That’s 1 in every 143 parcels. The Hidden Costs of a 'Lost' Delivery For enterprise-scale ecommerce operations, the implications scale fast: Lost product and packaging costs Repeat fulfilment and reverse logistics Customer service team time and refunds Increased churn and checkout abandonment Damage to brand reputation and online reviews So Why Are Parcels Going Missing? Many issues originate in the last mile of the delivery process. The root cause is often poor data quality: Incomplete or inaccurate delivery addresses captured at checkout Manual amendments to address fields by warehouse or courier staff Ambiguous delivery locations (e.g., "front porch") Lack of precise geolocation data for drop-off Inadequate or unverifiable proof of delivery Some losses are unavoidable, but most stem from gaps in ecommerce data validation and fulfilment process transparency. What Retailers Can Control with Smart Logistics Data While you can’t eliminate theft or accidents, you can reduce missed deliveries and failed first attempts through better data validation and delivery insights: Real-Time Address Validation at Checkout Fetchify’s ecommerce address validation tools connect directly with official data sources including Royal Mail PAF and the Multiple Residence dataset. This ensures accurate delivery details for apartment blocks, HMOs, student housing, and more. Unlike generic autocomplete tools, this is verified delivery point data. Rooftop-Accurate Geocoding for Pinpoint Delivery Fetchify’s Rooftop Geocodes assign precise latitude and longitude to verified addresses – helping carriers reach the exact doorstep, not just the postcode centroid. Proof of Delivery with Location and Time Stamping Our data solutions integrate seamlessly with POD technologies, supporting timestamped, geo-tagged delivery images. Customers can also submit geo-located photos during disputes, enabling faster, fairer resolutions. Map-Based Address Confirmation for Shoppers By embedding a zoomed-in map in the checkout process, ecommerce brands allow customers to visually confirm their delivery location. This prevents ambiguous or misentered addresses from the start. Audit Trails and Address Change Tracking Fetchify tracks address field edits and changes across the fulfilment chain, helping to pinpoint where a delivery went wrong and maintain data accountability. Marginal Gains. Major Ecommerce Impact. Smart logistics and address data validation might only reduce parcel loss by fractions of a percent – but the impact is huge: A 0.1% improvement = thousands of saved parcels = millions in recovered revenue Fewer failed deliveries = less pressure on customer support teams Accurate addresses = better first-time delivery success and lower last-mile costs Conclusion: Delivery Accuracy is a Data Challenge Lost parcels aren’t just a logistics challenge. They’re a symptom of poor data validation in ecommerce. From checkout to doorstep, the journey must be powered by precise, verified data. Fetchify helps online retailers solve this problem with address validation, geolocation, and enhanced fulfilment transparency. If you want to stop asking “Whose front door is this?” – start with smarter ecommerce data. Want to improve delivery success and reduce failed parcels? Contact Fetchify to book your free address data health check.
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