Skip to content

It's our

The first anniversary of our rebranding from Crafty Clicks to Fetchify

It’s our birthday!

Fetchify is one year old. Well we, as Crafty Clicks, have been around for 13 years now, but that doesn’t mean we can’t celebrate with the youthful joy of a start-up (or a child let loose on the cake at a birthday party). It’s really the best of both worlds – years and years of expertise combined with so much energy and innovation it’s overflowing. 

And what a year it’s been.  Our journey to Fetchify from Crafty Clicks actually began back in Jannuary 2020, when the first UK lockdown was 3 months away and no one could have imagined the rapid growth and development of eCommerce. In the last 12 months, in response to demand from clients and the wider industry we’ve launched new products, expanded our team, and still found time for team games of Among Us and cocktail classes!

It’s a year where we all learnt to do everything – working, socialising, shopping, you name it, online. For those of us working in ecommerce and other online services this meant business has been booming. So we’ve been hard at work, keeping up with demand and adapting to the fast and exciting pace of the “new normal”.

birthday cake

But it’s not just the ecommerce industry at large that has taken leaps and bounds into the future. Closer to home, we have made some very cool developments too. This is where more than a decade of experience and specialism comes into play! We are always developing, growing, adapting, and adding to our service. This is why we are, and continue to be, the best-of-breed in the address lookup and data validation market.

Definitely our most exciting launch of the year is the shiny new Address Check & Validation App for Shopify Standard. For Shopify Basic-Advanced, you can now take advantage of our awesome post-checkout address validation tool from the app store. It helps to eliminate failed deliveries caused by customer mistakes while typing addresses at checkout. Learn more in our dedicated blog and head over to the Shopify app store to get started. If you are on Shopify Plus, checkout our super simple plugin, it’s so quick and easy to install, you genuinely won’t believe it’s already done.  

We brought out three cool new data validation tools:

  • Email Validation – checks the email address at point of entry, verifying that it is attached to a genuine inbox. Makes sure your confirmation emails and newsletters go to the right person, every time! It’s international.
  • Phone Validation – Same as above but with a phone number. Makes sure the number entered is correct for the country selected, checks for common mistakes. Can be set to accept only mobile or landlines if desired. Also international
  • Bank Validation – currently UK only. Checks bank account number and sort code at point of entry, avoiding bounced direct debits further down the line. Presents the logo and confirmation of the customer’s bank, increasing customer trust and satisfaction.

All three of these tools are easily integrated alongside Address Auto-Complete or Postcode Lookup (or on their own if you prefer) Check out our integrations page or get in touch with our support team at to find out more about integrating for your particular platform.

We’ve also spruced up our address data. Did you know that over 185,000 properties in the UK are subdivided into multiple homes or businesses which share a single post box or delivery point? The Royal Mail’s PAF database lists every delivery point in the country. For when you need that certainty that your delivery will reach the right apartment without fail, we offer enriched Multiple Residence data. This data set supplements PAF with more than 800,000 extra addresses. 

So what’s next at Fetchify? We have a roadmap full of innovation ahead so watch this space for more data solutions. Next up, we’ll be taking on the world of data cleansing, helping you comb through your database, weed out the errors and give it a bit of sparkle. Keep an eye out for more information soon!

All of this in our first year as Fetchify. Stay tuned to see what happens in year 2, it’s going to be great! 

About Fetchify

We are a pioneer in SaaS address lookup and data validation solutions. We process millions of data transactions each day for thousands of clients ranging from small e-commerce startups to large household brands such as Heinz and RBS. Our flagship products Address Auto-Complete and Postcode Lookup reduce friction on checkouts, leading to increases in conversion rate of up to 40%, and helps reduce failed deliveries by as much as 75%. Since launching in 2008, we have differentiated by our ease of integration and exceptional support.