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Blog Articles

Fetchify brand
17 Sep, 2023
Over time, businesses evolve. New products are created, and new customers won. And, as a business evolves and matures, so too does its purpose, its identity, and its appearance. Back in 2008, when the business now known as Fetchify was launched, we were called Crafty Clicks. That identity was perfect for an early-stage, disruptive start-up – but in 2020, we felt it was time for a new name to reflect where the business had evolved to. Fetchify was born, because we ‘fetch’ and ‘verify’ data for our customers. The name change coincided with our acquisition by software and payments group ClearCourse, and over the past year, we’ve been working on a whole new brand identity that reflects a ‘grown up’ Fetchify. Of course, we’re still the same people with the same great range of products, but our new visual identity demonstrates that we’re part of ClearCourse, and aligned with the group’s purpose of helping our customers build great businesses with industry-specific software. Our new logo, which utilises a modern, sans-serif font, incorporates the ClearCourse compass, which points north-east – a sure sign in business that things are moving in the right direction.
Fetchify attending eCommerce Expo
17 Sep, 2023
Fetchify is headed to London’s eCommerce Expo this month – and, alongside our market-leading range of data verification software we’ll be debuting our brand-new look. The eCommerce Expo, which takes place at ExCeL London on 27-28 September, is the UK’s only event that covers everything related to online trade. It attracts more than 11,000 B2B and B2C senior eCommerce professionals across the two days, and the theme of this year’s event is ‘The Future of eCommerce’. “This is an incredibly important event in the calendar, and attracts the top eCommerce brands as well as the very best tech providers,” says Andre Venter, Product Director of Fetchify. “We’re looking forward to reconnecting with current customers as well as introducing Fetchify’s range of data verification products to potential new clients. “For eCommerce clients, Fetchify can add a tremendous amount of value, by helping increase online conversion, improve delivery accuracy, enhance data quality and saving money, and we’re looking forward to demonstrating this face-to-face.” The eCommerce Expo, which features a number of high-profile speakers from brands including Adobe, Specsavers, Ralph Lauren and Dominos, will also see the first outing for Fetchify’s new look, after undergoing a makeover during 2023. “Our brand aesthetic is incredibly important in communicating the value proposition of Fetchify,” says Andre. “We have a number of software offerings that all enable our clients to achieve different outcomes and it was important for us to share that story clearly in a way that potential clients can easily understand.” Visit the Fetchify team on Stand F45 at the eCommerce Expo at ExCeL London on 27-28 September 2023.
Abandoned shopping cart
17 Sep, 2023
Write me a tragedy in three words… abandoned shopping carts. Is there anything worse than knowing that a customer got all the way to your checkout and then changed their mind and left the website? Abandoned carts are the greatest tragedy for any eCommerce business. And yet our recent insight report found that a massive 42% of retailers aren’t even measuring this metric. Knowing the extent of the issue is the first step to improving on it and winning back those sales! A third of the surveyed participants that weren’t measuring cart abandonments said it was because they don’t know how. This blog is for you! At Fetchify we talk a lot about helping businesses to improve checkout conversion rates (reducing abandonment rates) but today we’re going to take a step back and look at measuring those rates so you have your starting point to improve from. What are conversion rates and abandonment rates? So the first thing to understand about these metrics is that they are two sides of the same coin – conversions are the customers that started the checkout process and completed the transaction, abandonments are the people that started the checkout process but then left without making a purchase. We don’t just want to celebrate conversions, we want to tackle the abandonment rate – the money that is walking away from your checkout. Everything about your online shop is carefully designed to entice the visitor, to persuade them to buy your products. How many potential customers are being won over by your website and your products, adding items to their basket, but then being put off by something in the checkout journey and leaving? How do you measure your abandonment rate? Depending on your eCommerce platform, your metrics and reports will take different forms, but have a look at your specific reporting and find these two important numbers. The number of initiated transactions – that is the number of visitors who place items in their basket The number of completed transactions Then you need this simple equation to work out your aban donment rate: 1 – (number of completed transactions / number of initiated transactions) x100 = abandonment rate Once you have that figure, you have a black and white incentive in front of you to streamline your checkout UX and win back those customers before they leave. A clear indicator of the ROI to be g ained through conversion rate optimisation. How does your store measure up? The industry average across eCommerce is an abandonment rate of 68%. That’s 68 out of every 100 customers that start the checkout journey and then leave without finishing the transaction. How does your store measure up? If your abandonment rate is lower than this average congratulations! But that doesn’t mean there isn’t still room for improvement. Every tweak that makes your checkout more user-friendly, will convince more potential customers to stick with you and cross the finish line of the transaction. A high abandonment rate can indicate issues with your checkout process that are turning customers away. Perhaps your shipping costs are too high, your payment options don’t meet expectations, or your forms are too long and challenging. But now you know what your starting point is, you will be able to tell if any adjustments you make are improving the experience for your customers. They will tell you with their wallets. The good news is, we can help 57% of the businesses we surveyed in our Checkout Insight Report claimed a higher than average conversion rate/lower than average abandonment rate. Of the adjustments they had made to improve their checkout, the three ranked most highly by our participants were : Address Lookup t o speed customers through form-filling Abandoned cart discounts to entice customers back Alternative payment optio ns such as digital wallets to make payments easier and suit any preference. If you are already a Fetchify customer, you are already ahead of the curve. Our Address Auto-Complete API, when added to your checkout means your customers can add their shipping and billing addresses with fewer keystrokes. That means less dwell time and less time to reconsider a purchase. Getting customers through your checkout quickly and efficiently is the key to great conversion and our Address Auto-Complete can reduce keystrokes by as much as 80%. Sound good? You’re just a few simple steps from a better optimised checkout and even better conversion rates. Get in touch today .
Mobile phone browsing online store
17 Sep, 2023
Mobile users make up more than 50% of web traffic. In fact during the Black Friday and Cyber Monday weekend 2021, mobile accounted for over 68% of online retail traffic. The pandemic has only increased this weighting. Working from home has made desktop devices feel like the office. Mobiles feel like a place to catch up with friends, play games, and shop. Mobile eCommerce or mCommerce has an average cart abandonment rate of 86%. That’s 16% higher than desktop devices. With these statistics, it would be easy to simply assume that most mobile visitors are just window shopping, with very low intent to buy. This could be why many eCommerce businesses don’t give enough thought to the mobile checkout journey of their stores. But with mobile traffic volumes increasing all the time, the high abandonment rate will hurt businesses more and more. Savvy eCommerce managers could make modifications to their checkout to better accommodate mobile shoppers, enticing them to buy. Currently, according to research done by Baymard Institute on average, for every 100 mobile visitors that add an item to a basket, only 14 are completing their purchase. If even 10 of those abandonments are for reasons other than window shopping and could be helped through their checkout journey by small changes, it could make big differences for businesses. According to Baymard, 18% of cart abandonments are due to long and complicated checkout forms. With small screens and cramped keyboards of mobile devices, unwieldy forms are a much greater obstacle. Optimising the checkout user experience for mobile device users is more vital than ever for businesses. Here are our 8 tips for optimising your checkout UX for mobile devices 1. Bigger buttons It is important to make the call-to-action buttons proportionately larger compared to the rest of the screen content on a mobile device than on a larger screen. They need to grab the attention to clearly signpost the visitor through their checkout journey. Bear in mind that most mobile users will be navigating using their thumbs so the buttons must be of a size that takes the average thumb size into account. 2. Vertical alignment and segmentation Make sure customers only need to scroll up and down to navigate checkout, not side to side as well. In fact, it is preferable to have multiple short steps split along several pages rather than one long checkout that needs to be scrolled through. This makes it less likely that a customer will miss a step or an important piece of information. 3. Progress bar Show customers how far they have come and how much they have left to go. They are more likely to complete the checkout journey if they know how much more time and effort it is going to take than if they feel like they are being presented with page after page with no clear direction. 4. Declutter Only ask the absolutely vital information. Depending on your product, is the customer’s birth date really necessary for example? What about a phone number? Only ask for the information that will be used to offer the best service and don’t take up extra time and space asking for unnecessary personal details. Also, consider removing additional prompts such as upsells. The more opportunities customers have to be drawn away from their purchase, the less likely they are to complete the process. 5. Do not force account creation One of the biggest reasons for cart abandonment, on any device, is the need to create an account before checkout. If the customer enjoys their experience and is happy with their purchase, they can choose to sign up later for extra rewards and loyalty schemes. But when it comes to the checkout journey, don’t discourage prospective customers by forcing a sign up when they might just want a one-time purchase. Allow guest checkout and social login options. Particularly on mobile devices, a person’s social media account will be integral to their device and usage, allowing them to sign up using their facebook account saves time and will also immediately provide more of their data without taking any more of their time. 6. Offer wallets Consumers often feel less secure using mobile devices to complete transactions than they do on desktops. Therefore, offering wallets like PayPal and apple pay will reinforce trust in the security of the website as well as speed up the payment process by removing the need to type in long credit card numbers. 7. Display security badges A lock icon, the words “secure checkout”, security badges such as McAfee or Norton, encrypted https instead of http. All of these signs help to build trust with customers and make them feel safer and more secure when providing their personal information and payment details. 8. Address validation One of the biggest challenges with mobile checkout is data capture, the small screens make large amounts of typing unwieldy. Autofill may seem like a clear solution, however, it is still essential to validate the address at checkout to guarantee efficient delivery. For one thing, autofill is not guaranteed to populate forms in the correct order depending on the number of fields in the form and how they compare to the stored information. For another thing, autofill will default to the saved address. If the purchase is a gift, for example, then the customer will need to be able to find and select an address other than their own stored one. An address auto-complete or postcode lookup address validator will find the correct address in just a few keystrokes and ensure it is valid and authentic. Saving precious time that could otherwise have lost a customer, as well as eliminating failed deliveries caused by bad address data.
Checking email on computer
16 Sep, 2023
Valid email addresses are essential for any company hoping to succeed with email marketing and customer communication. It’s critical to double-check your email address list is correct, error-free, and that the emails actually exist. People make mistakes, it happens, it’s not uncommon for your customers and subscribers to make typos in their email addresses during input. And if these typos go unnoticed and uncorrected into your database, you will not only lose contact with that customer, but also have an overall bad effect on your overall deliverability score as more of your emails bounce. We’ve put together a handy guide advising how to check if an email is valid, why it’s important for your marketing strategies and sales communications, and how Fetchify could make life so much easier for you. What is email validation? Email validation is a method of determining whether or not an email address is reachable and valid. It executes a quick process that detects typos, whether they are honest errors or deliberate misdirection. It also verifies whether a specific email address is associated with a reputable domain. This tool not only checks email addresses at point of entry into your database, it also protects your email sender score, allowing you to get the most out of your email software. It’s not enough to simply be checking for an @ symbol in your email field, or for a full stop and a standardised suffix. These only verify that a customer’s email address is properly formatted. Just identifying correct format doesn’t check if an email address works and is linked to a valid, frequently used inbox. This means you won’t realise it’s invalid until you try to contact the customers or prospect. Whether it’s for signup confirmation or an email campaign, if too many of your emails bounce back, you could end up automatically being filed into junk folders . Why is email validation important? Email marketing is essential for eCommerce firms because it allows you to connect with customers instantly without depending on social media algorithms or search engine results. It has a significantly lower risk than social media advertising. Your subscriber list is yours to keep and your communications are delivered directly to them, even if you switch platforms. That implies you can’t lose your ability to interact with them due to an algorithm change, a failure of an external firm, or an arbitrary ban. Here are some great benefits of email marketing: It boosts brand recognition – consumers who follow you indicate that they are interested in your business. It is incredibly measurable, allowing you to diagnose issues and identify areas where you can improve It’s cost-effective Because some purchasers are in the research, comparison, or ready-to-buy stages, personalised messaging is possible, customised to their stage in the buyer journey. Whether email marketing is your main method of communicating with clients or just one of several different channels, verifying customer email addresses at the time of entry/capture is a primary priority in order to maximise your campaign’s contactable audience and readability. Having verified email addresses could reduce your bounce rate by up to 98% , which is a staggering statistic. It can also help with increasing your conversion rate as you can be sure your campaigns are going to the correct email addresses every time. How Fetchify can help with email validation We are experts in data validation with over 13 years of experience. When you choose us for your email address validation , you can expect immediate results and enhanced engagement. Our systems work worldwide, checking the email that your subscriber has entered is active and deliverable. As incorrect formatting or addresses are rejected in real time, users are prompted to correct the information immediately, allowing for quick and easy corrections to take place and deterring deliberately wrong information. But what about the emails already in your database? Don’t worry, we’ve got your back there too, with our data cleansing service. We can cleanse your existing contact list to reduce bounces caused by old, bad data, as well as ensuring only clean data is added to your database moving forward.  Get in touch with our helpful team of experts to find out more about how our email validation and suite of data services can benefit your business.
EKM office
16 Sep, 2023
Having the correct postcode at the point of payment is crucial for a smooth shopping experience for your customers, and even more importantly, reduced cart abandonment. Using postcode lookup or address auto-complete to capture a full address is far faster and more accurate than customers manually entering their data. However, address lookup isn’t only beneficial for eCommerce businesses, it can also make online processes such as bank account registration and mortgage applications much easier. Reducing any stress and frustration for potential customers is bound to make a positive impact on your business, regardless of what product you have on offer. Benefits of postcode lookup and address validation There are many benefits of using an address lookup API – we’ve listed the top ones here: Compatible across devices From laptops to tablets to smartphones and EPoS kiosks, a postcode address lookup solution works on every internet-enabled device and provides the optimum user experience. Scalable Address lookup technology scales quickly on demand, processing hundreds of enquiries per minute. You can rest assured that our address finder will keep up with your customers even during big seasonal events or Black Friday sales. User location detected Address Auto-complete has the ability to sort results by distance from the user, detect which country users are in, and start with the closest matched addresses. If the customer is buying a gift for a friend overseas, for example, they can easily switch the country and the search tool will focus on matches in the selected country instead of their own location. This enables you to build one checkout form for all of your customers, regardless of where they are in the world. Top tip: If your business trades internationally, choose Address Auto-Complete rather than UK Postcode Lookup to take advantage of our address data for over 240 countries. Why use address validation? Address lookup and validation for customer satisfaction Streamline your checkouts by filling out forms faster and more accurately. Address Auto-Complete can reduce the number of keystrokes by up to 80%, this speeds your customers through the checkout, increasing conversions and reducing basket abandonments. Accurate contact data Collect accurate email addresses and phone numbers to boost customer relations and LTV. This can also have a positive impact on your marketing campaigns. Accurate shipping address data for deliveries You can reduce the number of failed deliveries with accurate address data, putting less stress on your delivery drivers. This in turn reduces wasted costs of reshipment and time handling customer complaints for missing items. Easier and quicker for staff Address and postcode finders are also useful for customer service employees, who are under pressure to search through a database of millions of addresses and locate the relevant location quickly. Businesses will benefit from address and postcode finders because they can quickly filter search results between commercial and residential addresses, enhancing the productivity of direct marketing. Things to consider for improved payment page UX Consider errors If a lot of individuals type O instead of 0 or insert a space where one isn’t needed, their address might not be shown. To avoid this, implement a system that anticipates typical errors like these, ensuring their address is identified, irrespective of any typos. Make sure to update regularly If your address directory isn’t updated on a regular basis, you could be missing out on your customers’ new, updated and changed addresses, which translates to orders that you’re losing by losing touch with your existing customer base. Take advantage of predictive search with Address Auto-Complete Predictive search is far faster than typing out a whole address, displaying relevant addresses and allowing the user to select theirs is key to efficiency. Furthermore, some people may not know the delivery postcode, with Address Auto-Complete, they can start typing from any part of the address and the tool will present addresses as you type. Mobile experience It’s critical that this system functions well on mobile devices, especially since many people shop online using their phones these days. A good mobile UX means that they don’t have to scroll very far, that icons and fields are large enough to click smoothly, that the form works in landscape and portrait mode, that various mobile models’ keyboard features are fully integrated, and that required fields are clearly identified and explained. How Fetchify’s address lookup and data validation works Fetchify can implement a simple address lookup API into your business system, so you never have to worry about customer payments failing due to address errors again! With Address Auto-Complete , your users begin typing at any point of the address and suggestions are presented as they type. With  UK Postcode Lookup , all your users have to do is enter their postcode and we’ll display a drop-down menu of matching addresses. Once the user has clicked the correct address, the rest of their details will automatically be filled into their form. For more information get in touch with us and one of our expert team members will be happy to help.
Online payment
16 Sep, 2023
Having the correct postcode at the point of payment is crucial for a smooth shopping experience for your customers, and even more importantly, reduced cart abandonment. Using postcode lookup or address auto-complete to capture a full address is far faster and more accurate than customers manually entering their data. However, address lookup isn’t only beneficial for eCommerce businesses, it can also make online processes such as bank account registration and mortgage applications much easier. Reducing any stress and frustration for potential customers is bound to make a positive impact on your business, regardless of what product you have on offer. Benefits of postcode lookup and address validation There are many benefits of using an address lookup API – we’ve listed the top ones here: Compatible across devices From laptops to tablets to smartphones and EPoS kiosks, a postcode address lookup solution works on every internet-enabled device and provides the optimum user experience. Scalable Address lookup technology scales quickly on demand, processing hundreds of enquiries per minute. You can rest assured that our address finder will keep up with your customers even during big seasonal events or Black Friday sales. User location detected Address Auto-complete has the ability to sort results by distance from the user, detect which country users are in, and start with the closest matched addresses. If the customer is buying a gift for a friend overseas, for example, they can easily switch the country and the search tool will focus on matches in the selected country instead of their own location. This enables you to build one checkout form for all of your customers, regardless of where they are in the world. Top tip: If your business trades internationally, choose Address Auto-Complete rather than UK Postcode Lookup to take advantage of our address data for over 240 countries. Why use address validation? Address lookup and validation for customer satisfaction Streamline your checkouts by filling out forms faster and more accurately. Address Auto-Complete can reduce the number of keystrokes by up to 80%, this speeds your customers through the checkout, increasing conversions and reducing basket abandonments. Accurate contact data Collect accurate email addresses and phone numbers to boost customer relations and LTV. This can also have a positive impact on your marketing campaigns. Accurate shipping address data for deliveries You can reduce the number of failed deliveries with accurate address data, putting less stress on your delivery drivers. This in turn reduces wasted costs of reshipment and time handling customer complaints for missing items. Easier and quicker for staff Address and postcode finders are also useful for customer service employees, who are under pressure to search through a database of millions of addresses and locate the relevant location quickly. Businesses will benefit from address and postcode finders because they can quickly filter search results between commercial and residential addresses, enhancing the productivity of direct marketing. Things to consider for improved payment page UX Consider errors If a lot of individuals type O instead of 0 or insert a space where one isn’t needed, their address might not be shown. To avoid this, implement a system that anticipates typical errors like these, ensuring their address is identified, irrespective of any typos. Make sure to update regularly If your address directory isn’t updated on a regular basis, you could be missing out on your customers’ new, updated and changed addresses, which translates to orders that you’re losing by losing touch with your existing customer base. Take advantage of predictive search with Address Auto-Complete Predictive search is far faster than typing out a whole address, displaying relevant addresses and allowing the user to select theirs is key to efficiency. Furthermore, some people may not know the delivery postcode, with Address Auto-Complete, they can start typing from any part of the address and the tool will present addresses as you type. Mobile experience It’s critical that this system functions well on mobile devices, especially since many people shop online using their phones these days. A good mobile UX means that they don’t have to scroll very far, that icons and fields are large enough to click smoothly, that the form works in landscape and portrait mode, that various mobile models’ keyboard features are fully integrated, and that required fields are clearly identified and explained. How Fetchify’s address lookup and data validation works Fetchify can implement a simple address lookup API into your business system, so you never have to worry about customer payments failing due to address errors again! With Address Auto-Complete , your users begin typing at any point of the address and suggestions are presented as they type. With  UK Postcode Lookup , all your users have to do is enter their postcode and we’ll display a drop-down menu of matching addresses. Once the user has clicked the correct address, the rest of their details will automatically be filled into their form. For more information get in touch with us and one of our expert team members will be happy to help.
Delivery driver van full of parcels
16 Sep, 2023
The last two years have bought many changes to our lives and the world of ecommerce, it is unsurprising that the number of home deliveries have increased and are expected to continue to rise over the coming years. However, at the same time, there in an increased awareness of environmental factors and a drive towards increasing sustainability across the ecommerce and logistics industries. There is no quick fix that will take your business to net zero, every step of the process needs individual attention and optimisation. Here we’ll have a look at five changes you can implement to optimise your logistics chain, for more sustainable last mile delivery. 1. Route optimisation A longer route means more miles which means more fuel and more time spent on the road. More efficient route planning, for the best delivery routes between the warehouse and all drop off points can provide significant savings in mileage. This will not only save time and money, but also have an impact on the carbon footprint of deliveries, helping work towards a greener overall logistics chain. Solutions like Fetchify’s GeoCoding provide latitude and longitude coordinates for each customer address which allows couriers to calculate the shortest route between all points. As well as saving the company time and money, optimised delivery routes also reduce overall congestion contributing to wider sustainability in urban areas. 2. Reconsider your packaging The obvious thought is of course to switch to recycled or recyclable packaging, but that relates to the sustainability of your business as a whole and is a subject for another blog. When thinking specifically about your last mile delivery, there is another aspect of packaging to consider: space-efficiency. With the race for ever-faster delivery, one-size-fits-most packaging may seem the most time-efficient solution, but every time a single item is shipped in a delivery box that could also fit a three piece set, that is dead space in the van which could be carrying more individual orders and increasing the efficiency and therefore the sustainability of the whole journey. Achieving most sustainable last mile deliveries is achieved by adjusting and tweaking at every stage of the process. 3. Parcel Lockers One of the biggest reasons for failed deliveries is customer absence. We’ve all come home and groaned to find that “sorry you were out” note. Missed deliveries are not only extremely frustrating, they are also a waste of time and fuel for the delivery company. One solution to the problem is to use parcel lockers. These are usually situated in busy, central areas such as train stations or shopping malls and most are accessible 24/7. Customers can pick up their parcel as part of a larger trip to buy groceries or on their commute, increasing fuel efficiency of the entire delivery even further with less mileage required by that one package. 4. Real-time tracking Lockers aren’t the only answer to the absent customers issue. Just because your customer has ordered something online doesn’t mean they have time to wait by the door all day till it arrives. Often delivery windows are several hours long or even “anytime between 9am-5pm”. Some tracking systems allow the customer to let the driver know up to the last hour whether they will be home or not which saves a failed delivery if something unexpected were to come up. But before you can make sure your clients are receiving the most accurate delivery updates, you need to make sure you are collecting accurate contact details from them at checkout, up-to-the-minute messages that are going to an incorrect phone number or email are not going to help optimise the delivery. Fetchify’s phone validation and email validation solutions plug quickly and easily into your checkout ensuring your capture only accurate and validated contact details every time. 5. Low emission delivery vehicles Possibly the most obvious problem with last mile deliveries is the sheer number of vehicles on the road at any one moment, bringing goods to people’s homes. According to a government survey* there were 4.1million licensed vans on the roads between 2019-2020 which racked up 5.5billion miles. 85% of that mileage was for commercial purposes. The same study stated that only 10,400 of those vehicles were ultra-low emission vans (ULEV). As an industry, there is still a long way to go in increasing sustainability. Route optimisation as stated above, can help reduce mileage, but switching your fleet to ULEVs or using a carrier that employs only ULEVs, will make a huge difference to the carbon footprint of your last-mile delivery. 6. Address validation You can finesse every part of your delivery process, from warehouse to the front door, but if you captured the wrong address at checkout, even a perfectly optimised route won’t get the delivery to the right place. It is important to get in the foundations to build the rest of your sustainability plan on top of. In the case of greener last-mile logistics, your foundation has to be accurate and validated customer data. Fetchify’s type-ahead address search and validation tool,  Address Auto-Complete , provides the customer with suggestions as they type and correctly auto-fills the checkout form when they click on the right address suggestion. This not only speeds your customers through the checkout process, reducing abandoned carts, it also ensures you capture 100% accurate address data so you can get your deliveries to the right place, every time.
Shopify
16 Sep, 2023
Known as the world’s leading eCommerce platform and with hundreds of thousands of businesses trusting it to fuel their business, Shopify is a platform that allows anyone to create and sell using an online store. Basic Shopify packages can be improved with plugins and there are thousands on the market that are designed to make your user journey, and eCommerce website, a roaring success. Let’s dive into the world of plugins, with five of our favourite eCommerce plugins for your Shopify site. Boost your conversion rate, increase your sales, and keep your business running smoothly. 1. Tidio Invest in the power of a chatbot to improve conversion rates. Tidio is a user-friendly plugin which is available as soon as someone enters the site. Boasting a range of features you would expect from a leading chatbot, Tidio provides customers with someone to speak to about your products or services before making a purchase. Don’t leave your customers with nowhere to turn – with Tidio, you can set up pre-programmed answers that cover for you when you’re not available. The interface allows you to connect the server with Facebook Messenger and an email address, including an in-phone app, so you never miss a message. Additionally, you can set up an automatic message to customers who abandon their shopping carts, with the option of adding a discount code to help sway their decision. It can also be configured so that returning visitors receive discounts! 2. Judge.me Judge.me is a plugin used for gathering reviews from your customers. Sitting around and waiting for a review is near impossible, so with Judge.me, you have the opportunity to encourage customers to review your product or service after they’ve invested in it. What’s great about this plugin is the automated email feature that allows you to set up a scheduled email reminder to customers about leaving a review. Plus, it gives you the option of offering discounts to people who provide you with a personalised review. More reviews on your site is only half the battle – you still need visibility for potential customers. As well as showing your reviews on Facebook, Judge.me integrates these reviews into rich snippets which could show up in search engine results pages, thus improving your click through rate and your rankings, which ultimately leads to more conversions. 3. Personizely A clever exit intent interface that can tell when users are about to leave the site, following AI and user navigation. Exit intent plugins like the one from Personizely track the users activities to determine when to show the popup. These include; how many times they hit the back button, if the visitor consistently scrolls up to the top of the page, tab switching and idle time. This is intended to prevent popups from being shown to those who are not planning on leaving or are midway through a purchase. It’s a good method to spark the attention of potential customers that competitors may have got to before you. You can tailor your popups exactly how you want them – offering discounts is beneficial to keep them interested. A good chance to grow your email list is by using an exit intent popup, triggering popups before customers try to leave. This is an effective way of dropping your bounce rate whilst boosting your conversion rate. 4. Smart SEO While any online Shopify site demands a real-time push and strategy for SEO and marketing, having a plugin is another method to stay on top of this and discover metrics that you may have little to no visibility into. Smart SEO has some beneficial features installed into the plugin, including the automatic meta tags and alt tags throughout your products. If you have an eCommerce site with hundreds of products, this can be a time-consuming task to complete manually. Of course, you may want to go in and change their descriptions after, but it is a handy way to get set up on Shopify. 5. Fetchify Address Validation Address validation is one of the most user-friendly plugins for ease of shopping online, but is often forgotten about. At the stage of order confirmation, Fetchify validates the client’s delivery address and provides the customer with a single best-match corrected and validated alternative. With correct addresses and fewer unsuccessful deliveries or returns, customer complaints and other questions are less likely to occur, allowing you plenty of time to care for existing and prospective customers, while spending less time dealing with returns and more time maintaining a smooth internal operation. Fetchify is easy for your developers to set up, and for your teams and customers to use. Take a look at our proven business case studies for a more in-depth study into how Fetchify has helped eCommerce businesses.
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